Love this product but should clarify people鈥檚 expectations here. First of all, this is a starter retinol product. Stronger retinol products need to be used consistently for at least 3 months before fine lines and wrinkles show improvements. So if you think you鈥檙e going to see results in a couple weeks, you won鈥檛. Also, you should only apply this at night as it makes your skin extremely photosensitive. You should wear a sunscreen the next day (minimum SPF 30). I suspect that some aren鈥檛 doing this or are putting it on in the morning before going out. Retinol breaks down in sunlight rendering the product useless if being used incorrectly. Apply to moisturizer but dry skin to minimize the dry, red flakiness that can occur. Be patient and be aware that retinols will purge skin and cause some breakouts but if you can stick it out, you will see a wonderful improvement in your skin in about 3 months. Only apply every second or third day slowly increasing each week as skin needs to adapt. Good luck!