I've tried different blister resist socks, liners, lubricants, moleskin, other tapes, lacing differently.. Nothing worked in preventing this giant blister on the ball of my foot. This product sticks through all the sweat and stops all the friction in that area. I'm thrilled to not be held back from jogging and improving my fitness. The only caveat is the glue comes out of the back when it heats up and can ruin/stain your socks, but I'm sure this is fixable. I've heard powdering the back of the tape can help.