Delicious, concentrated flavour. Smells amazing. Just real blueberries. No added sugar or preservatives. Small amount goes a long way and works great in yogurt, muffins, smoothies, or pretty much anything you want to add blueberry flavour to. Have added when making seed bars, energy balls, chia pudding and several other healthy snacks. Best freeze dried fruit brand I have tried. Worth the price for the size of the portion due to concentration. Good value even though it is rather expensive. Great alternative for those looking for healthy options to have on hand during off season. Use several of their other fruit options as well.