My kids love these. Flavour is great! Wish it was a little more natural (no sugar etc.) but beggars cant be choosers and I choose for my kids to get the vitamins they need and this gives them that. So its a win! And they taste delicious so its like candy for them (kind of is, but oh well) Overall really like them and I would buy them again. They also seem to stay really fresh over time unlike some brands.