Thick.Not very easy to spread, but that's exactly what I want. It will stay on the skin much longer. Simple but effective ingredients. No scent. If zinc oxide could be 40%, it would be more ideal for me. But 30% is still higher than most other diaper cream. No complaint.Highly recommend. (In 3rd picture, cream on the right is baby butz, the one on the left is president's choice 40% zinc oxide diaper cream. Basically the same amount applyed, but baby but is thicker). I was considering buying destine, which has 40% zinc oxide. But I found talc in ingredients, and was concerned it may not be safe to apply it on my baby girl.
Thick.Not very easy to spread, but that's exactly what I want. It will stay on the skin much longer. Simple but effective ingredients. No scent. If zinc oxide could be 40%, it would be more ideal for me. But 30% is still higher than most other diaper cream. No complaint.Highly recommend. (In 3rd picture, cream on the right is baby butz, the one on the left is president's choice 40% zinc oxide diaper cream. Basically the same amount applyed, but baby but is thicker). I was considering buying destine, which has 40% zinc oxide. But I found talc in ingredients, and was concerned it may not be safe to apply it on my baby girl.