Customer Review

• 

  Cang

  5.0 out of 5 stars Valuable.

  Reviewed in Canada on August 17, 2018

  Verified Purchase

  This book has helped me understand a lot of what goes on behind the scenes of designing. There are a lot of business concepts in this book that give you great insight on how top creatives work and build successful creative projects that match the business goals of a company. At the end of the book, there is an included chapter of assignments that you can work through to put the concepts in the book into action which really help you think through what you read and reinforce the ideas from the book (which is a huge plus since i had no idea where to begin to implement these ideas). Definitely a book you want to keep on hand to reference and look back on.

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