When I opened the beans I knew it wasn't going to be good. They didn't smell good at all..almost stale even though the best by date hasn't been met. This coffee was lack luster at best and I'm not in any way a coffee snob. It had a mild fruity/floral taste which isn't to my liking. The taste profile says berry/sugar cane/milk chocolate.....the berry may be close but the others no way. I will not buy again