Was looking for something very natural without harmful chemicals since I have it on all day outdoors. My daughter recommended this prod. which she uses on her kids. A bit pricey but works magnificently. Also extremely low scoring on the "Dirty Ingredients" Scale. The only major negative is that it is mainly zinc oxide so leaves a white film all over my body which people have commented on. My darker skin makes it show even more but it works so well, and is so clean, that I bought it again when I saw it on sale for $26.60. Have been mixing it with my more liquid sunscreens to make it a bit thinner and not so white. Highly recommend if u have white skin.