There isn't much NOT to like about this product. It is priced fairly (compared to similar products for which you are paying chiefly for the sugar content), tastes great, dissolves quickly, has a nice fresh smell when you open the can. I like to add a teaspoonful to my coffee, to boost the taste...I love chocolate in ANYTHING! Sometimes I add a tablespoonful of maple chocolate mix to a half cup of boiling water, stir, and then add that mixture to a blender full of vanilla or a caramel icecream smoothie, for a boost in taste. I plan on buying more and hoarding it in anticipation of harder times, like a black out, or local store closures or other unforeseen disasters. Chocolate and maple have a unique way of calming the heart and soul in dark times. BUY IT.