I was a bit skeptical to try this since I've always prefer coffee over tea. I decided to purchase this anyway based on the great reviews of the product. In my honest opinion, it does take a couple of sips to get used to the flavor especially if you're not accustomed to tea. However, I love the earthy-taste and the fragrance, and by the end of my first cup, I'm already wanting for more. This product is 100% organic, which is a big plus for what I'm looking for as well. I highly recommend this product - keep up the good work Midori Spring! I will be placing another order soon. :)