10/10 recommend! I bought this because I didn’t want to have a large cooler with me for my newborn as well as a diaper bag - Trust me when you have a new baby you want us few items as possible and just the necessities. This was PERFECT! It fits inside my diaper bag (Even though it is on the larger side) It does keep my breastmilk cold (VERY COLD) All day if we are out and about.