Comes in a beautiful sleeve box, such an amazing gift for my best friends baby shower. It had every section I had hoped for: places for both parents stories, photos of milestones, family tree, endless great writing prompts for parents as baby grows up. I have one I cherish from my mom, that she wrote such things in when I was a baby so I hoped it was as good- and it was!! Could not be happier. Amazing quality of cover/art/pages too. 10/10!