Manufacturer | Squigle Inc |
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Item model number | Tooth Builder |
Product Dimensions | 15 x 6 x 4 cm; 277.83 g |
ASIN | B00CMJNO7I |
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Squigle Tooth Builder Toothpaste: 36% Xylitol. Fluoride & SLS Free. Stops Tooth Sensitivity. Prevents Canker Sores, Bad Breath, Perioral Dermatitis, Chapped Lips. Soothes, Protects Dry Mouths(2 Pack)
Purchase options and add-ons
Brand | Squigle |
Flavour | Unflavored |
Age range (description) | All Ages |
Item form | Paste |
Material type free | Fluoride Free, Artificial Sweeteners Free, Sodium Lauryl Sulfate Free, Artificial Color Free, Paraben Free See more |
Material feature | Natural |
Item weight | 9.8 Ounces |
Product benefits | Sensitivity Relief |
Item package quantity | 2 |
Target audience | Unisex Adults |
About this item
- FLUORIDE FREE and SLS FREE (Sodium Lauryl Sulfate) - No added flavor. TOOTH BUILDER can be used by homeopaths and people with chemical sensitivities – it is hypoallergenic.
- STOPS CANKER SORES AND MOUTH ULCERS - Supports gum health, prevents bad breath, chapped lips and perioral dermatitis. SOOTHES & PROTECTS DRY MOUTHS.
- MILD ABRASIVE - Tooth Builder's mild abrasive removes stain and plaque, leaves tooth enamel intact. Highly abrasive toothpastes contribute to gum recession and tooth wear at the gum line, leading to tooth sensitivity. Baking soda toothpastes and tartar control toothpastes aggravate tooth sensitivity.
- CONTAINS 36% MOUTH FRIENDLY XYLITOL - (many times more than other toothpastes) which PROFOUNDLY INHIBITS PLAQUE BACTERIA, plus 18.5% nanocalcite, which stops tooth sensitivity and protects teeth from cavities. The nanocalcite particles seal off the open tubules in your teeth (the primary cause of tooth sensitivity).
- IRRITANT FREE - NO sodium lauryl sulfate (SLS), NO cocamidopropyl betaine, NO sodium lauroyl sarcosinate, NO harsh tartar control agents, NO harsh bleaches, NO harsh flavors.
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in this set of products- Squigle Tooth Builder Toothpaste: 36% Xylitol. Fluoride & SLS Free. Stops Tooth Sensitivity. Prevents Canker Sores, Bad Breath, Perioral Dermatitis, Chapped Lips. Soothes, Protects Dry Mouths(4 Pack)FREE Shipping by 鶹Get it by Sunday, Aug 3Only 6 left in stock.
Important information
Safety Information
Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.
Ingredients
36% Xylitol, 18.5% nanocalcite, plus water, glycerin, poloxamer, cellulose gum, Methocel®, potassium sorbate.
Directions
Wet toothbrush, apply pea-sized amount, brush in circular motions for 2 minutes, rinse thoroughly.
Legal Disclaimer
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product.
Product Description

Squigle Tooth Builder Toothpaste stops tooth sensitivity, canker sores, mouth ulcers. Supports gum health, and prevents bad breath, chapped lips, perioral dermatitis. It soothes and protects dry mouths.
Squigle Tooth Builder Toothpaste is free of harsh abrasives, irritating bleaches, irritating detergents, irritating flavors, and irritating tartar control agents.
Squigle’s Toothpastes meet these standards. What about your toothpaste?
Ingredients - 36% Xylitol, 18.5% nanocalcite, plus water, glycerin, poloxamer, cellulose gum, Methocel(R), potassium sorbate.
Directions - Floss daily, before you brush. Place a full brush length of Tooth Builder Toothpaste on a soft bristled, small headed manual or electric toothbrush. Brush for 2 minutes, 2-3 times a day, after eating. Rinse. Then gently brush your tongue, roof of mouth, inside of cheeks. Rinse. Use Squigle Tooth Builder Toothpaste exclusively for best results.
Highlights - Fluoride Free, SLS Free, No added Flavor, for Sensitive Teeth

Sensitive Teeth
Mouth friendly ingredients
- No artificial colors
- No artificial sweeteners
- No irritating preservatives
- No irritating detergents
- No harsh abrasives
Cruelty-Free
No animal testing
About the product
- Fluoride Free
- Stops Tooth Sensitivity
- No added flavor
- Stops Canker Sores and Mouth Ulcers
- Supports gum health, prevents bad breath
- Prevents chapped lips
- Prevents perioral dermatitis
- SOOTHES & PROTECTS DRY MOUTHS
- Contains 36% Xylitol plus 18.5% nanocalcite which work together to Stop Tooth Sensitivity and protect your teeth from cavities
From the manufacturer


- artificial colors
- artificial sweeteners
- benzoates
- benzyl alcohol
- carrageenan
- cocamidopropyl betaine
- corn
- erythritol
- ethyl alcohol
- fluoride
- gluten
- parabens
- saccharin
- silica
- silicone
- simethicone
- sodium lauryl sulfate
- sodium lauroyl sarcosinate
- sodium methyl cocoyl taurate
- sorbitol
- soy
- sucralose
- wheat
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Customer Reviews |
4.4 out of 5 stars 918
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4.4 out of 5 stars 1,400
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4.6 out of 5 stars 365
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Contains fluoride? | yes | no | no |
Flavor | mild peppermint | no added flavor | lucious raspberry |
Relief from sensitive teeth? | 50% of people with sensitivity | 99% of people with sensitivity | 99% of people with sensitivity |
Contains nanosized calcite? | no | yes | yes |
Abrasive | silica | calcite | calcite |
Prevents canker sores? | yes | yes | yes |
Soothes and protects dry mouths? | yes | yes | yes |
Contains sodium lauryl sulfate (SLS)? | no | no | no |
Airplane carry on allowed? | no - 113.5g (4.0 oz) | no - 113.5g (4.0 oz) | yes - 96.5g (3.4 oz) |
Multipacks Available? | Yes : 1 pack, 2 pack, 4 pack, 6 pack & 12 pack | Yes : 1 pack, 2 pack, 4 pack, 6 pack & 12 pack | Yes : 1 pack, 2 pack, 4 pack, 6 pack & 12 pack |
Product information
Technical Details
Additional Information
鶹 Rank |
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Product details
- Is discontinued by manufacturer : No
- Product Dimensions : 15 x 6 x 4 cm; 277.83 g
- Date First Available : Oct. 30 2013
- Manufacturer : Squigle Inc
- ASIN : B00CMJNO7I
- Item model number : Tooth Builder
- 鶹 Rank: #12,963 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #228 in Toothpaste
- Customer Reviews:
Brands in this category on 鶹
Customer reviews
Customers say
Customers like the effectiveness, flavor, and sensitivity of the toothpaste. They mention it provides great results, changes are visible after only one week of use, and they feel like their teeth are very clean and stay clean all day. Some also say it's great for people who suffer from oral lichen planus, corn allergies, and canker sores. Customers also say the aches are fewer and no more nausea.
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Customers are satisfied with the effectiveness of the toothpaste. They mention it provides great results, changes are visible after only one week of use, and their teeth feel like they are very clean and stay clean all day. Some say it fixes both issues in one fell swoop.
"...Great toothpaste I will be ordering again, thank you." Read more
"...Their teeth have had noticeable improvements in the 6m we’ve been using this toothpaste and it’s my kids’ 1st choice...." Read more
"Great results, changes are visible after only one week of use. Ideal for sensitive teeth, just love it. A. G. From Alberta" Read more
"...I also suffer from dry mouth. This toothpaste fixes both issues in one fell swoop...." Read more
Customers like the flavor of the tooth cleaning agent. They mention it tastes like nothing.
"...This toothpaste has no flavour so Ican brush my teeth for as long as I like without the burning feeling...." Read more
"...And the bland, mildly sweet taste of this is so nice and gentle! I always hated the way most toothpaste has such a strong taste it hurts...." Read more
"...was pleasantly not bland or off putting at all and actually does have a hint of flavour (likely from the ingredients vs actual flavouring)...." Read more
"Mild tasting toothpaste. Haven't used it very long but my sister swears by it" Read more
Customers like the sensitivity of the toothpaste. They mention it's ideal for sensitive teeth, great for people who suffer from oral lichen planus, and good to use if you have corn allergies. Customers also mention they stopped getting eczema by their mouth and canker sores.
"...I also stopped getting eczema by my mouth, and getting canker sores in my mouth. And the bland, mildly sweet taste of this is so nice and gentle!..." Read more
"...They really help with rebuilding your teeth, help with plaque and sensitive teeth...." Read more
"...Ideal for sensitive teeth, just love it. A. G. From Alberta" Read more
"...It is still early but my teeth do seem less sensitive, also it is expensive but you do not need to use a lot. I will purchase again." Read more
Customers are satisfied with the pain relief of the toothpaste. They mention the aches are fewer and there is no more nausea.
"...which has none of the creepy things in mainstream toothpaste, and no more nausea...." Read more
"...My teeth are sensitive but since using this toothpaste the aches are fewer...." Read more
"...1st day, nothing happened...YET. 2nd day, the aching at night was a little more peaceful. 3rd day, i actually didn't have aches anymore!!..." Read more
Top reviews from Canada
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- Reviewed in Canada on June 17, 2025Verified PurchaseIf you are corn moderate or lite, looking for relief or a toothpaste this is it! I go into anaphylaxis with anything corn based and this doesn't trigger me at all!
- Reviewed in Canada on April 30, 2021Verified PurchaseI've been using this about 4y and adore it. I used to get nauseated every time I brushed my teeth. I never figured out if it was the artificial flavor or sweetener, the fluoride, the SLS, or what, but I moved on to this which has none of the creepy things in mainstream toothpaste, and no more nausea. I also stopped getting eczema by my mouth, and getting canker sores in my mouth. And the bland, mildly sweet taste of this is so nice and gentle! I always hated the way most toothpaste has such a strong taste it hurts. I recommend this to all my autistic friends due to its bland taste being perfect for those with oversensitive senses. You can eat or drink after brushing without your tastebuds being all weird- even orange juice! And the sensitivity I was experiencing along my molars due to the gums receding, faded to nothing after a couple months of using this. Does it clean as good as "normal" toothpaste? Does it prevent cavities as good as fluoride options? Definitely! Every checkup my dentist says my teeth are doing great. In fact though my insurance would allow me to get a cleaning and checkup every six months, the dentist has me come only every nine months, because my teeth are too clean and healthy to justify more frequent visits. This stuff is just plain awesome!
The only downside is that xylitol is toxic dogs, so if your pet likes to lick water from the sink or toilet be smart about spitting out your toothpaste.
- Reviewed in Canada on October 28, 2023Verified PurchaseHave been using this for three years. Even though my dentist still recommends fluoride products from time to time, I only use this one, and it seems to do the trick (as in supporting a cavities-free milieu). 36% of xylitol beats all the other brands I know, so I stick to it despite the price, which I find too high (thus 4 stars only).
- Reviewed in Canada on March 3, 2024Verified PurchaseThis toothpaste was recommended by a friend. I find other toothpastes, even sensitive ones, with spearmint or peppermint flavour to get too “hot” while brushing. This toothpaste has no flavour so Ican brush my teeth for as long as I like without the burning feeling. My teeth are sensitive but since using this toothpaste the aches are fewer. The only negative is, it’s expensive but I feel the benefits are worth it as I use it at least twice a day.
- Reviewed in Canada on May 8, 2023Verified PurchaseOur naturopath recommended this toothpaste for my kids whose teeth were struggling with mineralization and staining. They got the flavourless which was pleasantly not bland or off putting at all and actually does have a hint of flavour (likely from the ingredients vs actual flavouring). Their teeth have had noticeable improvements in the 6m we’ve been using this toothpaste and it’s my kids’ 1st choice. We’ve used many ‘natural’ and fluoride free brands in their lifetime and Squiggly definitely ranks high on my list of favourites (if not my actual fav!). The price point is absolutely worth it. Delivery is always easy and being able to buy it in CAD is appreciated.
- Reviewed in Canada on August 26, 2024Verified PurchaseGreat product and works well! My teeth really like this product. Helped ALOT with sensitivity and I feel like my teeth are very clean and stay clean all day. Great toothpaste I will be ordering again, thank you.
- Reviewed in Canada on November 19, 2023Verified PurchaseThis is great. It’s exactly like the picture. They really help with rebuilding your teeth, help with plaque and sensitive teeth. I have been doing oil pulling with coconut oil and using this toothpaste and it has been helping me with my cavity. It’s a little pricy but it’s cheaper than me going to the dentist.
- Reviewed in Canada on September 7, 2024Verified PurchaseDon't really notice any difference between this and Tom's..very pricey I don't think I will order again
Top reviews from other countries
- 鶹 CustomerReviewed in the United Kingdom on March 11, 2025
5.0 out of 5 stars Tooth Builder is kind to your mouth
Verified Purchaseuse this all the time , good for sensitive teeth . no floride which causes some people like me problems. I used to suffer from mouth soreness and ulcers but not with this toothpaste. I find it lasts longer than most so is good value for money
- shannon claireReviewed in the United Kingdom on August 2, 2024
5.0 out of 5 stars Works well.
Verified PurchaseGreat value for money, taste is mild which is great because I have sensitivity with my teeth and gums. I find it actually gives me pain relief. I like that it's none fluoride so I would say this product is great quality for me.
- Ms FlowerReviewed in the United Kingdom on October 2, 2020
5.0 out of 5 stars The search is over!
Verified PurchaseWhen my excruciatingly aching teeth turned out to be nothing more than a long-term case of over-brushing, my dentist recommended a really strong commercial toothpaste to alleviate the pain. It worked within days. However I noticed that it contained fluoride (which, for health reasons, I have to avoid) as well as other undesirable ingredients. Furthermore it may have reduced the pain in my teeth but the ingredients were so harsh that it began to destroy the skin around my mouth leaving it dry, cracked and raw. As a person who has used a natural toothpaste all their life I was determined to find a 'cleaner' alternative. I spent a small fortune sampling a range of toothpastes for sensitive teeth. I was about to give up when I stumbled upon Squigle. Although the price seemed prohibitively high for a toothpaste I was desperate to find a less chemical alternative. I was absolutely amazed when it worked. I was expecting it to perhaps work for a few days and then begin to wear off in terms of effectiveness (which is what had happened with the others) but happily, this was not to be the case. It takes a lot for me to write a review about a product but I have been so impressed by this toothpaste that I felt compelled to share my experience.
- SPReviewed in the United States on June 19, 2025
5.0 out of 5 stars Remove bad breath, reduce gum flabbiness.
Verified PurchaseBest toothpaste I ever have. After 2 month of using it, I noticed my gums become strong! Bad breath disappeared. I don't afraid anymore to talk to people. I will recommend anybody to use it with periodontal problem.
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