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Le plan de communication - 6e éd. : Définir et organiser votre stratégie de communication (Marketing/Communication) (French Edition) Kindle Edition
鶹
- Comment rédiger un plan de communication ?
- Comment le faire reconnaître dans l’entreprise ?
- Comment le piloter et le mettre en oeuvre ?
Cette 6e édition, entièrement actualisée, propose des conseils, des avis d’experts (directeurs de la communication d'EDF, de Lactalis, de JC Decaux) et des modèles de plans de communication thématiques : interne, financière, de crise, de développement durable… Elle insiste davantage sur l'imprévisibilité à prendre en compte lors de l'élaboration du plan (référence aux plans de communication chamboulés par la crise covid et la guerre en Ukraine) et la place plus importante des outils numériques dans les plans de communication. Elle est accompagnée de compléments en ligne offrant des outils supplémentaires pour concevoir efficacement un plan de communication.
- LanguageFrench
- PublisherDunod
- Publication dateSept. 13 2023
- File size4.4 MB
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About the Author
Product details
- ASIN : B0CHN7K644
- Publisher : Dunod
- Accessibility : Learn more
- Publication date : Sept. 13 2023
- Edition : 6th
- Language : French
- File size : 4.4 MB
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- Word Wise : Not Enabled
- ISBN-13 : 978-2100863426
- Page Flip : Enabled
- Part of series : Marketing/Communication
- 鶹 Rank: #459,594 in Kindle Store (See Top 100 in Kindle Store)
- #25 in Marketing & Sales in French
- #30 in Marketing et Publicité
- #298 in Business & Investing in French
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MARIE NOELLE GAIGNARDReviewed in France on May 21, 2025
4.0 out of 5 stars Très bien
Verified PurchaseExcellent et instructif