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  • Le plan de communication - 6e éd. : Définir et organiser votre stratégie de communication (Marketing/Communication) (French Edition)
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Le plan de communication - 6e éd. : Définir et organiser votre stratégie de communication (Marketing/Communication) (French Edition) Kindle Edition

French edition by Thierry Libaert (Author) Format: Kindle Edition
4.5 out of 5 stars 9 ratings

鶹

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Le plan est le pivot central de la communication de l’entreprise : il en indique les objectifs, définit les messages, sélectionne les cibles, délimite les moyens. Pratique et didactique, cet ouvrage constitue un guide d’élaboration du plan de communication.
  • Comment rédiger un plan de communication ?
  • Comment le faire reconnaître dans l’entreprise ?
  • Comment le piloter et le mettre en oeuvre ?

Cette 6e édition, entièrement actualisée, propose des conseils, des avis d’experts (directeurs de la communication d'EDF, de Lactalis, de JC Decaux) et des modèles de plans de communication thématiques : interne, financière, de crise, de développement durable… Elle insiste davantage sur l'imprévisibilité à prendre en compte lors de l'élaboration du plan (référence aux plans de communication chamboulés par la crise covid et la guerre en Ukraine) et la place plus importante des outils numériques dans les plans de communication. Elle est accompagnée de compléments en ligne offrant des outils supplémentaires pour concevoir efficacement un plan de communication.

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  1. Part of series
    Marketing/Communication
  2. Language
    French
  3. Publisher
    Dunod
  4. Accessibility
    Learn more
  5. Publication date
    Sept. 13 2023
  6. File size
    4.4 MB
  7. Page Flip
    Enabled
  8. Word Wise
    Not Enabled
  9. Enhanced typesetting
    Enabled
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About the Author

Professeur en sciences de l’information et de la communication, Thierry Libaert a enseigné au Celsa, à l’école de communication de Sciences Po Paris et à l’université catholique de Louvain. Il exerce actuellement dans l’une des plus grandes entreprises françaises.

Product details

  • ASIN ‏ : ‎ B0CHN7K644
  • Publisher ‏ : ‎ Dunod
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ Sept. 13 2023
  • Edition ‏ : ‎ 6th
  • Language ‏ : ‎ French
  • File size ‏ : ‎ 4.4 MB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • ISBN-13 ‏ : ‎ 978-2100863426
  • Page Flip ‏ : ‎ Enabled
  • Part of series ‏ : ‎ Marketing/Communication
  • 鶹 Rank: #459,594 in Kindle Store (See Top 100 in Kindle Store)
  • Customer Reviews:
    4.5 out of 5 stars 9 ratings

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Thierry Libaert

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4.5 out of 5 stars
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  • MARIE NOELLE GAIGNARD
    4.0 out of 5 stars Très bien
    Reviewed in France on May 21, 2025
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    Excellent et instructif
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