It comes in a decorative box as well and my grand daughter kept taking out a playing with it, put it back in then come back to it over and over. It hard to believe such a small gift was so right as it was her obvious best gift this Christmas. We bought some affordable jewellery and such and she spent so much time organizing trying on jewellery, then winding it up just quietly playing with it. My wife had one as a child and was over the moon with it, so it was natural for my grand daughter to enjoy having her own, center piece for her dresser.