The first point of contact is the packaging. It would leave Steve Jobs in awe. Every little detail had been thought of. It communicated to me that this is going to be a great product if the company paid attention to that level of detail. And lo and behold, it is a great product. Simple to get up and running, the instructions are 1st grade (like everything else in the box) and I watched the video on installation. I installed in my F150 no issues. Both front and rear cams work as advertised. Easy peasy to watch on your phone. It鈥檚 so good I鈥檓 considering getting the hardware kit for when it鈥檚 parked. The only wrinkle was 鈥榰ser error鈥. The confirmation email went into my spam folder. I both texted and emailed the company, not knowing this, and received near simultaneous very professional and friendly replies! I found the confirmation email right where they said it鈥檇 be and the app took off. Other companies should study this one on how to make the buying/user experience simple. This is my first dash cam, so very positive experience.