I've always used a spray starch until no store in my area carried the brand I wanted. Two years ago I discovered Niagara on-line. Not only did it do a great job stiffening the fabric and keeping the winkles out, but the fabric felt smooth but not hard. Further there was little over-spray, no chemical smell while ironing, and the container lasts a long time. It is good value for my money and would continue using this product