I hate popping any kind of pills, so gummies ensure that I take my vitamins regularly. I've probably tried most on the market, and they are never amazing, just passable. These however are incredible tasting, and the texture is perfect as well. They don't stick to the teeth, are not too firm, and don't smell weird. It's not a vitamin masquerading as a subpar gummy, it's like eating an actual gummy candy. I won't go back to any other brand. Also worth mentioning, the price is better than some of the other brands, which initially made me purchase.