Quite shiny and since I wanted it for writing on, might rub off. Also while it sticks to the plastic totes it seems it could peel off just as easily. I am used to duct tape I can use permanent felt pens on and it stays and particularly the tape itself sticks very well on plastic. Off course “ duct “ tape in the original form was never meant for either of these uses so maybe it deserves the 4 stars afterall. Probably sticks well to cardboard and maybe even to ductwork. In the meantime I paid the higher price for Gorilla tape and got what I needed. Now I have enough of this left for a duct tape wallet or 4.