We bought this watch for our 5 year old son. He loves watches and has been begging for a smart watch for two years. We bought it under the premisis that he was to know how to read an analog clock before we got this. He has been doing his best for the past year trying to learn where the hands are on a clock; therefore, this was more of a reward for his efforts. The battery seems to last fairly long, but if your child plays the games often and uses the many features, then it may last less than a day. We have had to regulate when our son can wear it, as we do not allow him to bring it to school, as it could be more of a distraction and even a greater chance of him losing it. Also, there is the addiction factor to keep in mind when buying a watch like this. A child may be more interested in playing the games than learning how to read the time. The camera is okay, but not great. For the price and for a child, it's fine. The voice recording feature is okay, but for a 5 year old, it's amazing. The games are decent. The screen is bright enough. We've had it for less than a month, so I can't say anything about its durability.