I can鈥檛 figure out if there鈥檚 ACTUALLY a 鈥渂etter鈥 side to print on, but this stock is great. Definitely a cardstock upgrade. It鈥檚 brighter (more neutral than blue white) and creamier in texture than I expected, and prints my art pretty nicely. It seems like every page is a touch longer than 11鈥 (like 1-2mm) so you have to do a little extra trimming when printing borderless, but that鈥檚 nbd. Staying with this one for the foreseeable future.