It takes some effort getting my preschooler to take her vitamins but not these or any of the Sesame Street line. We have to remind her that she can only have it when we give it to her and that as yummy as it is, it's not candy. Love the whole line because the struggle to take vitamins is non-existent now and she looks forward to them each morning. They seem just like candy so now her older siblings who are teens also take them. Oh, and her parents too. Lol