I made a terrible mistake thinking all collagen powders were pretty much all the same. I got through this blue container with consistency, loved it. Then I saw a different collagen powder from a different brand on sale and bought it- BIG mistake. The one of a different brand I am trying to get through tastes like animal bones, it tastes like the smell of a barn. It really makes me realize how INCREDIBLE this one is- this one is tasteless, it mixes easily, and I really felt great taking it. I can’t wait to be done with the awful other-brand I have now and stick to this blue beauty from here on out.