There are a lot of yummy chewable vitamins available, but these are the best price per unit that I could find. They taste good, though they have a slight medicinal taste if you chew it too much. The kids do not seem to mind it at all. They NEVER forget to take their vitamins and remind me first thing every morning which I love because I am forgetful when it comes to taking vitamins. You also give them two at a time so it feels like an extra treat! Great incentive if you have kids who dilly-dally at breakfast time too.