We all know we have to spend a little extra for quality and THIS is totally worth it in my quest to use more natural products. Don't be deceived by the small bottles as a little goes a long way. The lavender scent seems strong in the bottle but is the perfect amount for your clothes. I use wool dryer balls in the dryer and my clothes are just as soft and lint free as they were when using Downy or Gain fabric softeners. For the record I've been making my own lavender laundry detergent and this fabric softener is the perfect compliment.