My son is 7 and Autistic. He hates fish and seafood and refuses to eat any of it, even fish and chips, which I LOVED as a kid. So besides a kids multivitamin, I give him these. He loves that Elmo is on the bottle, he thinks they are *very* tasty and happily takes one every day! I personally find them REALLY smelly (like fish oil!!!!!) but my son doesn't seem to notice at all! He just thinks they taste like lemons and oranges. So I guess great job Sesame Street vitamins! Only giving 4 instead of 5 stars cause Mom finds them stinky, lol.