I initially purchased this particular version of this coffee because it was the cheapest version of this brand. I wish I could say it was because this product is organic. But of the various other versions of coffee made by this company, this one is one of my favorites. The taste is bold and enjoyable to drink. I typically grind these beans and use them with my espresso machine or French press at work. I鈥檝e always needed milk in my coffee, but the taste of this product makes the addition of milk unnecessary. I love it without sugar or milk. I鈥檝e made the change to purchasing only LavAzza coffee beans. Better flavour and richer quality. You can鈥檛 go wrong with any of their coffee bean products.