So I've only ever owned Razer mice and was honestly a little skeptical about purchasing a keyboard from them (i.e. "how much better can a Razer keyboard really be?")
Boy were my worries completely removed!
To give a tl:dr sum up of why I LOVE this keyboard: -Membrane keys feel great to work on and bounce nicely back up. They're also incredibly quiet. It just feels like a quality build.
-Synapse has come a LONG, LONG way. The customization possibilities are near endless. Being able to remap and macro every single key is a lifesaver for me, a Video Editor (my Premiere Pro and After Effects workflow has improved twofold)