鶹
Customer Review
- Reviewed in Canada on May 24, 2001If you want a "nerd-inspired", tech-oriented "how to make money on the Internet", don't buy this book.
This is a book written for entrepreneurs who want to take advantage of what the Internet offers in terms of reduced marketing costs, broader reach, inexpensive frequency of message dissemination, and the cumulative impact of marketing and advertising on the web. In other words, practical solutions to making money on the net.
I have read more than two dozen "how-to-market-on-the-Internet" books. They seem to fall into one of two categories: (1)Basics 101, written for a plumber or a grandma who just learned how to turn her computer on; and (2)books written by those 'baseball-hat-turned-backward' types who will 'html'-you or 'browser' befuddle you to death with arcane terminology, or whack you upside your head with a bag of zeros and ones.
Bob Allen's book is right in the middle. It's not a basic primer on the Internet. Nor is it a techhie wonderland that assumes you have at least a Masters in computer science. This is a book for people who already know something about how to operate on the Internet, but have not yet been exposed to all the pros and cons of the various methodologies present today. There are still lots of pundits out there who try to sell you banner ads, classifieds or other ... you just don't need, because they just don't work. Bob has done a great job of demystifying some of these sacred web cows, and in detail, explains just how to make things work. His main concern is to demonstrate how,if carefully thought out and planned,almost anyone can make a lot of money on the Internet.
I've been on the net for over three years, far too many hours per week to admit to. I though I knew most everything there was to know about marketing on the web. I walked into a book signing and thought I'd at least give him a listen. I picked up a copy of the book, and quickly flipped through it. Then, as I listened, some of the ideas Bob was sharing with his audience struck a responsive chord with me and helped me see how to solve a major marketing problem I had been wresting with for weeks. Bingo, the answer dropped into place. Other things he stressed, simply verified my own thinking. Needless to say, I walked out of there with a copy under my arm.
If you want to understand HOW to do it, and you want to learn what NOT to do before you waste money, this is an excellent book for you.
