I opted to buy this versus advanced because price for baby formula surely has sky rocketed! Excellent value and just as good. My son is now 11 months we used this for 3 months because we had switched again but he was totally fine with this switching from Enfamil A+ which was sometimes out of stock. He is fine and thriving and depends on the baby really on his/her preference. Perfect for parents on a budget and buy one to try first and see.