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  • 3 VIDEOS
Cake Beauty Curl CollectionCake Beauty Inc.
  • Cake Beauty The Curl Friend Defining Curl Cream, 6 Ounce
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Cake Beauty The Curl Friend Defining Curl Cream, 6 Ounce

4.3 out of 5 stars 8,828 ratings
鶹's Choice highlights highly rated, well-priced products available to ship immediately.
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Purchase options and add-ons

Product benefits Moisturizing, Nourishing
Hair type Curly
Material type free Phthalate Free, Sulphate Free
Scent Natural
Liquid volume 177 Milliliters
Item form Cream
Brand Cake Beauty
Number of Items 1
Unit count 170.097 Grams
Item volume 177 Milliliters

About this item

  • CURL-DEFINING CREAM: Captivate your curls & enhance your natural definition. This moisturizing styler delivers glossy-looking, frizz-free curls. Use a small amount on second-day hair to redefine & smooth.
  • NOURISH & FIGHT FRIZZ: Infused with shea butter & natural oils, this feather-light formula treats your hair as it styles, transforming unruly curls into tame, polished perfection, without the harsh chemicals.
  • CRUELTY FREE BEAUTY: From our decadent body scrubs & lotions to our high-quality shampoos, conditioners & styling products, our gorgeous formulations don’t harm so much as a hair on a bunny’s head.
  • NATURALLY LUXE: Our skin, hair, & body care products have the high-performing natural ingredients you love, & none of the stuff that you don’t. No parabens, phthalates, sulfates, or talc. Ever.
  • CAKE BEAUTY: We specialize in crossing high-performing, naturally driven formulations with playful indulgence, designing award-winning, vegan, cruelty-free products that our customers love & trust.

Frequently bought together

This item: Cake Beauty The Curl Friend Defining Curl Cream, 6 Ounce
$13.99($8.22/100 g)
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Important information

Directions

Apply a small amount to damp or dry hair, focusing on the mid-lengths and ends. For second-day hair, use to redefine and smooth curls.

Product description

Captivate your curls and enhance your natural definition. This savvy styler wraps each tendril in a veil of silky-moisture for glossy, defined, frizz-free curls. With the help of a trio of natural butters and oils, this feather-light formula treats your hair as it styles, transforming unruly curls into tame, polished perfection, without the harsh chemicals.


From the manufacturer

Cake Haircare for Curly Hair
Cake Haircare for Curly Hair
Cake Beauty Curl Collection
The Curl Girl Curl Enhancing Shampoo
The Curl Next Door Curl Enhancing Conditioner
The Curl Friend Defining Curl Cream
The Curl Whip Whipped Curl Mousse
Customer Reviews
4.1 out of 5 stars 1,174
4.2 out of 5 stars 1,250
4.3 out of 5 stars 8,828
4.1 out of 5 stars 7,110
Hair Type Curly/Wavy Curly/Wavy Curly/Wavy Curly/Wavy
Benefits Cleanses and hydrates for bouncy, shiny, frizz free curls with long lasting moisture. Nourishes and hydrates for bouncy, shiny, frizz free curls with long lasting moisture. Wraps each curl in a veil of silky-moisture for glossy, defined, frizz-free curls. Curl boosting and shaping with a burst of volume and invisible hold.
Scent Lemon Cookie Lemon Cookie Fluffy Lemon Meringue Fluffy Lemon Meringue

Product information

Technical Details

Manufacturer ‎Cake Beauty
Place of Business ‎VAUGHAN, ON, L4K 0H9 CA
Item model number ‎MA00263
Product Dimensions ‎3.56 x 3.56 x 21.59 cm; 176.9 g
ASIN ‎B07PJ7FKTK

Additional Information

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Cake Beauty The Curl Friend Defining Curl Cream, 6 Ounce


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Product details

  • Product Dimensions ‏ : ‎ 3.56 x 3.56 x 21.59 cm; 176.9 g
  • Date First Available ‏ : ‎ March 7 2019
  • Manufacturer ‏ : ‎ Cake Beauty
  • Place of Business ‏ : ‎ VAUGHAN, ON, L4K 0H9 CA
  • ASIN ‏ : ‎ B07PJ7FKTK
  • Item model number ‏ : ‎ MA00263
  • Country of origin ‏ : ‎ Canada
  • 鶹 Rank: #1,392 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
  • Customer Reviews:
    4.3 out of 5 stars 8,828 ratings

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Customer reviews

4.3 out of 5 stars
8,828 global ratings

Review this product

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Customers say

Customers like the curl performance, fragrance, and hold of the product. They mention it makes their hair the curliest it has ever been, doesn't leave their hair feeling crunchy after use, and is non-greasy. However, some customers have mixed opinions on the value for money.

95 customers mention "Curl performance"86 positive9 negative

Customers like the curl performance of the product. They mention it makes their hair the curliest it has ever been, leaves their curls bouncy and soft but still defined. Some say it reduces frizz and smells amazing.

"Best curl cream I've found for my hair. For reference my hair is pretty damaged (it gets dyed often), it's fine but there's lots of it...." Read more

"...Holds my curls and makes my hair looks soft. No frizz! And nice curls!" Read more

"Great curl cream..." Read more

"Love this product for my Wavy hair. It's light. reduces frizz and smells amazing" Read more

86 customers mention "Fragrance"69 positive17 negative

Customers like the fragrance of the product. They mention it smells nice and makes nice, soft curls.

"Love this product for my Wavy hair. It's light. reduces frizz and smells amazing" Read more

"Smells amazing. And does the job. Leaves hair super soft and bouncy with no grease and frizz...." Read more

"I love this curl cream - its lightweight for my wavy hair, and smells great!..." Read more

"Smells great, made my curls look good. No crunch!" Read more

65 customers mention "Effectiveness"55 positive10 negative

Customers are satisfied with the effectiveness of the product. They mention it works well, does the work without adding weight or stiffness, and makes nice, soft curls.

"Works great and smells amazing!!" Read more

"Great product and scent allergy friendly..." Read more

"Works well but smells" Read more

"Cake makes great products! This didn't work for my hair but works great for my daughters hair." Read more

35 customers mention "Softness"29 positive6 negative

Customers like the softness of the product. They mention it makes their hair super soft, feels nice in their hair, and doesn't make their hair crunchy. Customers also say the texture of the cream is great for letting their brush through their curls as they train them.

"I live this stuff!!! It leaves my curls bouncy and soft but still defined. Often when my curls are too soft they don't last multiple days...." Read more

"This has been a huge help with my curls! They are so soft and way more manageable...." Read more

"...Plus it keeps it soft, shiny, frizz free and it's vegan! My Method:..." Read more

"...The texture of the cream is great for letting my brush through my curls as I train them and it helps with frizz." Read more

22 customers mention "Hold"18 positive4 negative

Customers like the hold of the product. They mention it holds their hair well, even on the third day. They also say it's not a super heavy/stick product and leaves their hair very soft.

"Better than I expected - holds well and smells great" Read more

"...With this, I get nice curls that hold pretty well, even without gel or mouse as long as it's not going to get windblown, rained on or touched a lot...." Read more

"...I love that it’s not a super heavy/stick product and leaves my hair very soft and not crispy...." Read more

"...It made my wavy hair curly, frizz free, and held all day...." Read more

21 customers mention "Frizz control"16 positive5 negative

Customers like the frizz control of the product. They mention it makes their wavy hair curly, frizz-free, and hold all day. Customers also say it's lightweight and doesn't weigh down their hair.

"...Plus it keeps it soft, shiny, frizz free and it's vegan! My Method:..." Read more

"Love this product for my Wavy hair. It's light. reduces frizz and smells amazing" Read more

"...for letting my brush through my curls as I train them and it helps with frizz." Read more

"...Unfortunately it does little for.frizz as you can see in the picture. This is about four hours after washing and styling...." Read more

16 customers mention "Lightweight"16 positive0 negative

Customers like that the product is lightweight. They mention it doesn't weigh their hair down or feel gross when their curls are curly. Some also say it makes their hair lighter and fluffier.

"Love this product for my Wavy hair. It's light. reduces frizz and smells amazing" Read more

"Overall, so happy with how this product works. Lightweight and little goes a long way. It did wonders for my 2B/2C waves, even with air drying...." Read more

"...The cream is also has a very light (not perfumery) sweet scented which is perfect for my mom due to a sever scent allergy...." Read more

"...Keepsy curls nice and light. Doesn't sit heavy on my hair or make it greasy looking." Read more

11 customers mention "Non-greasy"11 positive0 negative

Customers like that the product is non-greasy. They mention it glides on to the hair nicely and has a smooth consistency. Some say it holds their curls well.

"...You don’t need much, and the slip is amazing, especially for kids after the pool, shower, etc...." Read more

"...It smells good - sweet. It is not sticky and does not weight hair down. I will buy this product again!" Read more

"Smells delicious! Like lemon meringue pie, not greasy and does not leave an oil-y residue in hair or scalp!" Read more

"...This product isn't sticky or heavy and creates natural, long-lasting curls. The key is to not use too much." Read more

Great product and scent allergy friendly
5 out of 5 stars
Great product and scent allergy friendly
This product works great for both my mom and me. We both have very thick wavy/curly hair hers is about chin length and mine is very long and heavy. I love that it’s not a super heavy/stick product and leaves my hair very soft and not crispy. It’s also quite moisturizing which my very thirsty hair loves. I apply it while my hair is still very damp and I usually put some pure argan oil in first. I only use about and almond size amount (and I have a LOT of hair) and prefer to sprunch it in from the first ends rather that finger comb it through like the instructions say. I usually wash my hair every 4-5 days and it keeps the definition the entire time. Without it my hair usually goes frizzy after the 2nd day. The cream is also has a very light (not perfumery) sweet scented which is perfect for my mom due to a sever scent allergy. She has gone through DOZENS of products and wasted tons of money trying to find a product that doesn’t give her a migraine or hives and actually works well and this curl cream is the one! I also love that this product is Canadian made and cruelty free! Overall I love this product and will definitely be buying again.
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Top reviews from Canada

  • Reviewed in Canada on November 4, 2024
    Verified Purchase
    Best curl cream I've found for my hair. For reference my hair is pretty damaged (it gets dyed often), it's fine but there's lots of it. Naturally it either curls into ringlets, wildly frizzes, falls into loose waves or hangs somewhat straight. Unfortunately, it usually does all of that at once unless I've wrangled into some semblance of order with hair products.

    Curl Friend actually can make even my wild hair look pretty great! With this, I get nice curls that hold pretty well, even without gel or mouse as long as it's not going to get windblown, rained on or touched a lot. Plus it keeps it soft, shiny, frizz free and it's vegan!

    My Method:
    In the shower I rinse the conditioner out with my head flipped upside down, then scrunch out most of the water (head still upside down), then scrunch in some of this cream and plop my hair into a microfibre hair turban towel.

    I leave it in the towel for a few minutes to remove excess moisture then gently remove the towel (head upside down again), then flip my head up and gently (GENTLY!) arrange any curls that are out of place (falling into my eyes or sticking straight up or out for example). Sometimes I'll add a tiny bit more curl cream if there are still frizzy bits sticking out or if the ends feel dry, then let it air dry without touching it further.

    I know that sounds like most of the product ends up on the towel, and I'm sure some does, but this is the best method I've found to wrangle these unruly curls into order.

    Honestly, this stuff is my holy grail of hair products! It's vegan, my hair seems to love this stuff and it smells heavenly!
    5 people found this helpful
    Report
  • Reviewed in Canada on April 24, 2025
    Verified Purchase
    Love this product for my Wavy hair. It's light. reduces frizz and smells amazing
  • Reviewed in Canada on March 5, 2024
    Verified Purchase
    I was concerned at first that the delicious pastry smell would be overpowering and stay in my hair too long but it was just right and faded nicely. The texture of the cream is great for letting my brush through my curls as I train them and it helps with frizz.
  • Reviewed in Canada on July 23, 2025
    Verified Purchase
    Works great and smells amazing!!
  • Reviewed in Canada on July 22, 2023
    Verified Purchase
    This was my 2nd time trying this product. On the plus side it's moisturizing and has a nice soft hold. Unfortunately it does little for.frizz as you can see in the picture. This is about four hours after washing and styling. I Divided my hair into 8 sections to apply thr curl cream so I know I used enough. I might pair it with a gel so as not to waste the product
    Customer image
    3.0 out of 5 stars
    Frizz

    Reviewed in Canada on July 22, 2023
    This was my 2nd time trying this product. On the plus side it's moisturizing and has a nice soft hold. Unfortunately it does little for.frizz as you can see in the picture. This is about four hours after washing and styling. I Divided my hair into 8 sections to apply thr curl cream so I know I used enough. I might pair it with a gel so as not to waste the product
    Images in this review
    Customer imageCustomer image
    5 people found this helpful
    Report
  • Reviewed in Canada on June 24, 2025
    Verified Purchase
    I live this stuff!!! It leaves my curls bouncy and soft but still defined. Often when my curls are too soft they don't last multiple days. But this stuff paired with their curl jelly gives me days of definition and hold! Plus, it smells amazing.
  • Reviewed in Canada on May 15, 2021
    Verified Purchase
    This product works great for both my mom and me. We both have very thick wavy/curly hair hers is about chin length and mine is very long and heavy.
    I love that it’s not a super heavy/stick product and leaves my hair very soft and not crispy. It’s also quite moisturizing which my very thirsty hair loves.
    I apply it while my hair is still very damp and I usually put some pure argan oil in first. I only use about and almond size amount (and I have a LOT of hair) and prefer to sprunch it in from the first ends rather that finger comb it through like the instructions say.
    I usually wash my hair every 4-5 days and it keeps the definition the entire time. Without it my hair usually goes frizzy after the 2nd day.
    The cream is also has a very light (not perfumery) sweet scented which is perfect for my mom due to a sever scent allergy. She has gone through DOZENS of products and wasted tons of money trying to find a product that doesn’t give her a migraine or hives and actually works well and this curl cream is the one!
    I also love that this product is Canadian made and cruelty free! Overall I love this product and will definitely be buying again.
    Customer image
    5.0 out of 5 stars
    Great product and scent allergy friendly

    Reviewed in Canada on May 15, 2021
    This product works great for both my mom and me. We both have very thick wavy/curly hair hers is about chin length and mine is very long and heavy.
    I love that it’s not a super heavy/stick product and leaves my hair very soft and not crispy. It’s also quite moisturizing which my very thirsty hair loves.
    I apply it while my hair is still very damp and I usually put some pure argan oil in first. I only use about and almond size amount (and I have a LOT of hair) and prefer to sprunch it in from the first ends rather that finger comb it through like the instructions say.
    I usually wash my hair every 4-5 days and it keeps the definition the entire time. Without it my hair usually goes frizzy after the 2nd day.
    The cream is also has a very light (not perfumery) sweet scented which is perfect for my mom due to a sever scent allergy. She has gone through DOZENS of products and wasted tons of money trying to find a product that doesn’t give her a migraine or hives and actually works well and this curl cream is the one!
    I also love that this product is Canadian made and cruelty free! Overall I love this product and will definitely be buying again.
    Images in this review
    Customer image
    53 people found this helpful
    Report
  • Reviewed in Canada on November 30, 2024
    Verified Purchase
    I used to buy the Matrix curling milk and it was incredible. It made my wavy hair curly, frizz free, and held all day. They stopped making it so I thought I’d try Cake as it is affordable and has good reviews.

    This product does nothing for my hair. It doesn’t define anything, curl anything, hold it in place. I actually re-read the instructions and tried different techniques because I thought I was doing something wrong. Turns out, it just doesn’t work. What a waste.
    2 people found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • María de Lourdes Rosas López
    5.0 out of 5 stars El producto es genial para el pelo rizado.
    Reviewed in Mexico on October 22, 2022
    Verified Purchase
    No queda el pelo pesado.
    Report
  • Bellacee
    5.0 out of 5 stars Smells great tames frizz applies smoothly slight cast
    Reviewed in the United States on August 1, 2025
    Verified Purchase
    As a long haired, thick, course curly haired girl I’m always buying and trying new products to use to manage frizz create beautiful manageable curls. After reading the positive product reviews I decided to take a chance on this product and I’m so glad I did, it smells delicious not too strong, it applies nicely and manages and tames frizz while providing a semi soft curl with minor cast, I like a cast but this can be easily broken with applying serum after it dries down, ladies just try it you won’t regret and it works better then high end curl creams and trust me as a 44 yr old either natural curly hair I’ve tried them all from name brand to drug store and this is my favorite, I’ll reorder for sure
  • Z
    5.0 out of 5 stars Good curl cream
    Reviewed in the United Arab Emirates on May 11, 2020
    Verified Purchase
    Really nice product non greasy curls result is light and bouncy
  • Lisa
    5.0 out of 5 stars Great curl cream
    Reviewed in Australia on September 3, 2024
    Verified Purchase
    Smells lovely and enhances soft curls without the crispiness!
  • Rashid
    4.0 out of 5 stars Good for curly hair
    Reviewed in the United Arab Emirates on August 17, 2022
    Verified Purchase
    Finally found a product that makes my curly hair feel less frizzy. Best used on damp hair and comb through for better curls.

Product Summary: Cake Beauty The Curl Friend Defining Curl Cream, 6 Ounce

From Cake Beauty

4.3 out of 5 stars, 8,828 ratings

Customer reviews

200+ bought in past week

Price

No featured offers available

Other sellers

Other sellers

About this Item

  • CURL-DEFINING CREAM: Captivate your curls & enhance your natural definition. This moisturizing styler delivers glossy-looking, frizz-free curls. Use a small amount on second-day hair to redefine & smooth.
  • NOURISH & FIGHT FRIZZ: Infused with shea butter & natural oils, this feather-light formula treats your hair as it styles, transforming unruly curls into tame, polished perfection, without the harsh chemicals.
  • CRUELTY FREE BEAUTY: From our decadent body scrubs & lotions to our high-quality shampoos, conditioners & styling products, our gorgeous formulations don’t harm so much as a hair on a bunny’s head.
  • NATURALLY LUXE: Our skin, hair, & body care products have the high-performing natural ingredients you love, & none of the stuff that you don’t. No parabens, phthalates, sulfates, or talc. Ever.
  • CAKE BEAUTY: We specialize in crossing high-performing, naturally driven formulations with playful indulgence, designing award-winning, vegan, cruelty-free products that our customers love & trust.

Product description

Captivate your curls and enhance your natural definition. This savvy styler wraps each tendril in a veil of silky-moisture for glossy, defined, frizz-free curls. With the help of a trio of natural butters and oils, this feather-light formula treats your hair as it styles, transforming unruly curls into tame, polished perfection, without the harsh chemicals.

Important Information

Directions

Apply a small amount to damp or dry hair, focusing on the mid-lengths and ends. For second-day hair, use to redefine and smooth curls.

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