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As I've said in other reviews, I have a thing for cushions because of the arthritic pains in my sacrum, coccyx and lumbar spine. I need that extra support so I've been trying different cushions with different properties.
Separate from the merits of this product itself I would say that the honey comb rubber and gels are much better for me. The air pillow seems a little bit primitive.
The shape of the actual cushion is very well contoured for a wheel chair or something of that sort, but not really something you would want to put on the ground if you were just thinking of meditating or taking it to the office.
While study I also wonder if/when it might pop if I accidently forget wallet or keys or a loose spring on a chair etc.
All in all I think this is a good product, it definitely relieves pressure on my lower back, but even aside from personal preferences I still feel like this is not something that would be a recommendation or a repeat purchase for me.
I don't know what the basis of the price is as determined by the company but if there was more in the 22CAD range I would be a little more gracious towards the star rating. Also this should be obvious, but don't over inflate it or the cap will continue to pop out under the pressure.