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Ray Edwards

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Hardcover – Feb. 16 2016

by Ray Edwards (Author)

1,072 ratings

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This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

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Print length

186 pages
Language

English
Publisher

Morgan James Publishing
Publication date

Feb. 16 2016
Dimensions

14.61 x 1.91 x 21.59 cm
ISBN-10

1614485038
ISBN-13

978-1614485032

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Product description

About the Author

Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Product details

Publisher ‏ : ‎ Morgan James Publishing
Publication date ‏ : ‎ Feb. 16 2016
Language ‏ : ‎ English
Print length ‏ : ‎ 186 pages
ISBN-10 ‏ : ‎ 1614485038
ISBN-13 ‏ : ‎ 978-1614485032
Item weight ‏ : ‎ 363 g
Dimensions ‏ : ‎ 14.61 x 1.91 x 21.59 cm
�鶹�� Rank: #827,034 in Books (See Top 100 in Books)
- #24 in Business Writing Reference Books
- #44 in Direct Marketing (Books)
- #44 in Direct Marketing Books
Customer Reviews:
1,072 ratings

About the author

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Ray Edwards

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Ray Edwards is a Communications Strategist, Copywriter, and author of the �鶹�� Best-Seller “How to Write Copy That Sells” and the thought-provoking book “Read This or Die!: Persuading Yourself To a Better Life”. He is also the host of the top-ranked Podcast, The Ray Edwards Show (with over 2 million downloads). Ray has worked on copy and marketing with some of the most powerful voices in leadership and business. His marketing ideas and persuasive writing have helped generate an estimated $500 Million in revenue for clients like New York Times best-selling authors Tony Robbins, Michael Hyatt, Dan Miller, Jeff Goins, Jack Canfield, Mark Victor Hansen, Jeff Walker, and more. He has been featured on Forbes.com, SocialMediaExaminer.com, and Entrepreneur.com.

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Customers say

Customers find the content good, valuable, and valuable. They describe the book as informative, helpful, and concise. Readers also mention the book provides a great roadmap to create your own effective copy.

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Content Informative Conciseness

8 customers mention "Content"8 positive0 negative

Customers find the content in the book excellent, valuable, and professional. They say it provides a great roadmap to create your own effective copywriting. Readers also mention the book covers the basics and provides many professional tips in a clear and helpful way. They also appreciate the tactical summary of Ray's approach to some aspects of copywriting.

"...I love that each chapter is summarized in actionable bullet points so I can easily implement the strategies in my emails, phone calls and even..." Read more

"...How to Write Copy is a valuable book. 5/5." Read more

"...Why re-invent the wheel? Learn from a pro. This book delivers. Buy it. Learn from it. And turn your words into wealth!..." Read more

"Good tactical summary of Ray’s approach to some aspects of copywriting. I would have loved a few case studies of full sales letters with visuals." Read more

6 customers mention "Informative"6 positive0 negative

Customers find the book informative and helpful. They say it covers the basics and provides professional tips. Readers also mention the book holds fantastic advice and recommendations. They also say it provides a great roadmap to create your own effective strategies.

"...From there he provides a great roadmap to create your own effective copy and get the results you want...." Read more

"...is summarized in actionable bullet points so I can easily implement the strategies in my emails, phone calls and even meetings...." Read more

"...The book holds a lot of fantastic advice and recommendations, and it also makes clear sense...." Read more

"Covers the basics and many professional tips in a clear and helpful way." Read more

3 customers mention "Conciseness"3 positive0 negative

Customers find the book clear, concise, and actionable. They say the art of persuading with words follows a proven system.

"...holds a lot of fantastic advice and recommendations, and it also makes clear sense...." Read more

"The art of persuading with words follows a proven system. Ray Edwards is a master at it. He generously teaches and shares his knowledge in this book...." Read more

"Clear, concise and actionable..." Read more

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Ursus arctus
Many gems in this book.
Reviewed in Canada on October 5, 2024
Verified Purchase

Ray begins with the notion that your potential customers are to be nurtured and you must feel that inside. From there he provides a great roadmap to create your own effective copy and get the results you want. I’ve heard time and again how copy is the single most important ingredient in sales and this book is worth many times it’s cost

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�鶹�� Customer
Clear, concise and actionable
Reviewed in Canada on February 26, 2018
Verified Purchase
I love this book and I am so glad I got it. As an entrepreneur I am faced with selling my services. I was lost in the sea of sameness and competing only on price. Now that I read this book I realize I have to lean on my Big Story and sell from what moves my Heart. I love that each chapter is summarized in actionable bullet points so I can easily implement the strategies in my emails, phone calls and even meetings. Did I say that I LOVE THIS BOOK?!!! Thanks Ray Edwards for sharing your secrets!

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6 people found this helpful

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MindSound
I was skeptical in the first few pages, though gained some great advice.
Reviewed in Canada on July 6, 2019
Verified Purchase
How to Write Copy that Sells is a book I'll recommend to people I know who want to advertise or market. The book holds a lot of fantastic advice and recommendations, and it also makes clear sense. For those who want to learn or strengthen their online, email, or even personal sales, How to Write Copy that Sells can help fortify those abilities. There are lessons about sales, and not just block text ideas for writing ads. How to Write Copy is a valuable book. 5/5.

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5 people found this helpful

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kathleen boucher
The art of persuading with words follows a proven system ...
Reviewed in Canada on June 3, 2016
Verified Purchase
The art of persuading with words follows a proven system. Ray Edwards is a master at it. He generously teaches and shares his knowledge in this book. Why re-invent the wheel? Learn from a pro. This book delivers. Buy it. Learn from it. And turn your words into wealth!
Kathleen Boucher, Author of Nine Ways to Empower Tweens with Emma and Elliot

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5 people found this helpful

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Luc
This Book Pays For Itself
Reviewed in Canada on February 17, 2018
Verified Purchase
Much of what Ray writes is from personal experience selling using proven copywriting methods. What he teaches can stand the test of time. Get this book if you want to improve your sales in marketing.

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2 people found this helpful

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TG
Good tactics
Reviewed in Canada on September 16, 2018
Verified Purchase
Good tactical summary of Ray’s approach to some aspects of copywriting. I would have loved a few case studies of full sales letters with visuals.

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3 people found this helpful

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Spencer shopping
Memorable and Helpful. Truly Awesome!
Reviewed in Canada on October 10, 2019
Verified Purchase
Great book for anyone in sales or marketing! Love the memorable phrases.

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Al Lien
Sticky cover. Lots of fingerprints
Reviewed in Canada on December 14, 2024
Verified Purchase
I really don't like the cover bits weird feeling. Marks easily and the copy I got seemed to have lots of greasy fingerprints. Was going to give it as a gift. But can't really. Maybe I'll use it for secret Santa. Noone knows who gifted what... So yeah... But they should really use that old style shiny cover material that lasts forever. Maybe AI printed it.

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Osvaldo J
Excelent!
Reviewed in Brazil on August 7, 2022
Verified Purchase

Must to read book for every marketer out there.

Copywriting is a skill that no salesman or marketer can ignore these days.

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Guru Bakyesvara Pandiyan
The only book you need to kick start your copy writing journey
Reviewed in India on May 11, 2022
Verified Purchase
I really loved the whole content which cle1arly helped to improve our copywriting techniques especially in writing sales letter and email copies.

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Massimo Cuomo
Se volete apprendere una buona tecnica di vendita questo è il libro giusto per voi.
Reviewed in Italy on April 19, 2023
Verified Purchase
L'ho comprato per vendere i miei servizi aziendali applicando il format suggerito; devo dire che ho avuto buoni risultati.
E' pratico, chiaro e dettagliato per l'argomento.
Certo è scritto in inglese ma è comprensibile e di facile lettura.

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M.T
Absolut geeignet für Anfänger und fortgeschrittene copywriter
Reviewed in Germany on September 18, 2023
Verified Purchase
Das Buch von Ray Edwards zeigt klar auf, wie Copywriting funktioniert. Er Zeigt dir die wichtigsten Elemente die teil jeder mail, ad oder anderweitigen copys sein sollte.

Du kannst das Buch super durchlesen, durcharbeiten und ebenfalls für dich wertvolle templates bauen. Das Buch hilft dir Struktur in deine Ads zu integrieren, zeigt dir zunächst das konstrukt aus der vogelperspektive und geht dann auf die Bestandteile ein. Z. B. P.A.S.T.O.R, eine Akronym für Person (Problem, Pain), A für Amplify (die Probleme und den Schmerz), S für Story, T für Transformation und O sowie R für Offer und Response. Alles Punkte die Teil deiner Ads sein sollten.

Absolut empfehlenswertes Buch!

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Taher Abdel-Hameed
A Generous Books on Copywriting for Entrepreneurs and Marketers!
Reviewed in the United States on February 6, 2022
Verified Purchase
I found this book very helpful to enhance my copywriting skills. The main framework PASTOR is amazing, memorable, and I helped me to craft better copy.
I can easily second Michael Hyatt's testimonial, "Ray ... the best copywriting teacher I know!"
** Pros:
- Practical tips and strategies
- Step by step guides and frameworks
- Most of examples on service/coaching/training providers (which is great for me and similar audience)
- Hints on ethics throughout the process
- The accompany free training videos and template that included with book purchase are amazing and to the point. In approx. 45 min will get more than 70% of the main book concepts.
- Good summary after each chapter

** Cons:
- I think those who sell physical products especially if cheap price may find examples not so related to them.
- Some religious metaphors, for me it's acceptable but maybe off to some other people.

I really Thank Ray Edwards for delivering such GREAT VALUE.

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