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  • Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth Audible Audiobook – Unabridged

Christoph Senn (Author), Mehak Gandhi (Author), Christopher P. Brown (Narrator),
5.0 out of 5 stars 7 ratings

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Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.

There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy. Based on a hands-on tool set, Triple Fit ensures that customer and supplier are aligned across three areas: planning, execution, and resources. The Triple Fit canvas, a diagnostic and action framework, provides a systematic approach that every account manager and sales team can use to boost business results. Companies who use it can contribute ten times more to their customers' success and can double account values in less than three years.

What's more, the Triple Fit Strategy helps sales and business leaders better understand the health of their customer relationships and allocate resources for faster breakthroughs. It's a proven approach that Senn and Gandhi have implemented with hundreds of companies over twenty-five years and validated with data from more than ten thousand cases.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

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Previous slide of product details
  1. Listening Length
    6 hours and 18 minutes
  2. Author
    Christoph Senn, see all
  3. Narrator
    Christopher P. Brown
  4. Audible release date
    Nov. 18 2024
  5. Language
    English
  6. Publisher
    Ascent Audio
  7. ASIN
    B0DKG178CT
  8. Version
    Unabridged
  9. Program Type
    Audiobook
Next slide of product details

Product details

Listening Length 6 hours and 18 minutes
Author Christoph Senn, Mehak Gandhi
Narrator Christopher P. Brown
Audible.ca Release Date November 18 2024
Publisher Ascent Audio
Program Type Audiobook
Version Unabridged
Language English
ASIN B0DKG178CT
鶹 Rank

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  • Alan Weinstein
    5.0 out of 5 stars A must read if you want to build lasting relationships with strategic customers!
    Reviewed in the United States on December 6, 2024
    Verified Purchase
    The "Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth" provides the perfect roadmap for any Key Account Manager looking to build partnership with their account and grow sales.

    The focus on aligning customer needs, organizational capabilities, and market dynamics, while emphasizing the importance of understanding and meeting customer expectations, sets the proper tone for putting these principles in to practice; and the case studies throughout the book are extremely helpful in illustrating these concepts and showing real-world applications.

    Overall, I highly recommend "Triple Fit Strategy" to anyone looking to take their customer relationships to the next level and drive growth in their business; and applaud Christoph Senn and Mehak Gandhi for the ability to take this challenge and provide valuable insights and practical strategies for enhancing customer relationships.

    A must read indeed!
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  • ö
    5.0 out of 5 stars Spot on global Business
    Reviewed in Germany on November 26, 2024
    Verified Purchase
    Absolutely astonishing how Christoph Senn and Mehak Gandhi managed to boil maybe the biggest challenge of global business down into a hands on recipe, which is approved many times in real life! Expressing my sincere appreciation for this piece of pragmatic work turning strategy into results! It works.
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  • Thomas
    5.0 out of 5 stars A great framework for building strategic relationships with your top customers
    Reviewed in Germany on November 22, 2024
    Verified Purchase
    The Triple Fit Strategy framework is the silver bullet for true value co-creation with your strategic customers, building resilient and long-lasting relationships. It is not just another academic textbook; it was written by practitioners for practitioners with many insightful examples. A must read for every top sales executive.
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