Mr. Kleon’s premise for the book is that artists do not need to actively self-promote. Instead an artist can create conditions where their work is findable. He believes the best approach to being findable is to generously share your work and, in particular, your process of working, with others. In a world of social media and the Internet, the barrier to establishing a place to share one’s work is low and therefore, quite doable for any artist.
What I liked about his book is Mr. Kleon provides an approachable method for becoming findable. As I read through the pages, I felt his encouragement and permission to share; to put art out into the world. I particularly liked his advice about dealing with criticism: focus on feedback from the people who have done this type of work or from those people whose opinion you value and ignore the rest.
The drawings and illustrations are unique and quirky, making the book a pleasure to read. He calls himself a writer who draws - which is an apt description.
What did I dislike? Perhaps my criticism is more of a difference in opinion. As someone with a background in marketing, I disagree with Mr. Kleon when he says you should not ask for likes or for friends on social media. If the artist won't ask or at least invite people to look at their work, how can anyone know about what the artist does? Social currency in the form of "Like" or "Retweet" in social media is a powerful influencer. It means more people will come see the work. Creatives send invitations to book launches and art show openings all the time and not always to people they know. As Mr. Kleon notes it is not about becoming human spam but once in a while the artist should extend the invitation. Folks may not know there is a party going on if they are not invited.
I’d recommend this book to anyone who does the hard work of creating art.
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Top reviews from Canada
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- Reviewed in Canada on January 6, 2015Verified Purchase
- Reviewed in Canada on August 30, 2017Verified Purchase
- Reviewed in Canada on July 16, 2024Verified Purchase
- Reviewed in Canada on July 10, 2021Verified Purchase
Top reviews from other countries
- MoonieReviewed in Australia on February 19, 2023
inspiring book on why to show your work
Verified Purchase - Kerry AristidouReviewed in the United Kingdom on August 16, 2023
Great read
Verified Purchase
I saw a blogger recommend this book and so do I. Definitely one for the shelves.Kerry AristidouGreat read
Reviewed in the United Kingdom on August 16, 2023
Easy read, really good advise which I've already put into practice. Austin Kleon gets straight to the point, good tips and ticks. I've almost finished it and I've had it less than a week 🙌🏼
Small and lightweight to travel with.
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Carolina CortezReviewed in Brazil on March 2, 2023
Vale super a pena!
Verified Purchase - Rachel ZuzarteReviewed in Singapore on October 11, 2024
A book every creative person needs
Verified Purchase - DiegoM HGReviewed in the Netherlands on February 6, 2022
Insightful and interesting
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