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  • GOOD START PLUS Concentrated Liquid Baby Formula, 240 millilitre (Pack of 12)
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GOOD START PLUS Concentrated Liquid Baby Formula, 240 millilitre (Pack of 12)

4.0 out of 5 stars 363 ratings
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  • For Babies 0 Months And Up: Our closest liquid formula to breast milk
  • No.1 Pediatricians' Choice: For easiest formula brand on baby’s tummy More pediatricians trust GOOD START as the easiest on baby's tummy than any other routine infant formula brand. IQVIA ProVoice custom survey. June 2023
  • Easy to digest: With Comfort Proteins, which are whey proteins partially broken down using our unique process **Like all infant formulas.
  • Expert Recommended Level Of DHA: Supports baby's normal physical brain and eye development
  • Immune Support: Contains 2'-FL to help support baby’s gut health and developing immune system (2-4)
› See more product details

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Important information

Ingredients

Water, Reduced Minerals Partially Hydrolyzed Whey Protein Concentrate, Corn Maltodextrin, Lactose, Palm Olein, Soybean Oil, Galactooligosaccharide Syrup, Coconut Oil, High Oleic Safflower Oil and/or High Oleic Sunflower Oil, Mortierella Alpina Oil, Crypthecodinium Cohnii Oil,, Taurine, Nucleotides (Cytidine 5'-Monophosphate, Disodium Uridine 5'-Monophosphate, Adenosine 5-Monophosphate, Disodium Guanosine 5'-Monophosphate), L-carnitine, Ascorbyl Palmitate, Mixed Tocopherols, Trypsin, Vitamins (Vitamin A Palmitate, Vitamin D3, DL-Alpha-Tocopheryl Acetate, Phylloquinone, Sodium Ascorbate, Thiamine Mononitrate, Riboflavin, Niacinamide, Calcium Pantothenate, Pyridoxine Hydrochloride, Biotin, Folic Acid, Vitamin B12, Choline Bitartrate, Inositol), Minerals (Calcium Chloride, Tricalcium Phosphate, Dipotassium Phosphate, Potassium Citrate, Sodium Citrate, Magnesium Chloride, Ferrous Sulphate, Zinc Sulphate, Manganese Sulphate, Copper Sulphate, Potassium Iodide, Sodium Selenate). A source of arachidonic acid (ARA). A source of docosahexaenoic acid (DHA). From non-genetically engineered (GE) sources. As always, only available from non-GE sources.

Legal Disclaimer

Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product.

Product description

GOOD START is Pediatricians’ #1 choice for the easiest formula on baby’s tummy.* GOOD START PLUS 1 Ready-to-Feed is designed for babies from birth (0 months) and older and is our closest liquid formula to breast milk. Just add water as directed and shake well. The easy-to-use concentrated liquid format comes in recyclable packaging, mixes easily with no clumps, and has a reclosable cap. GOOD START PLUS 1 Concentrated Liquid contains COMFORT PROTEINS, 100 percent whey proteins partially broken down using our unique process for small tummies. This baby formula is non-GMO***, contains DHA, an Omega 3 fat that contributes to your baby’s normal physical brain and eye development, and now has 2'-FL, an oligosaccharide. 2'-FL helps support baby's developing immune system and gut health.(2-4) ***Ingredients not genetically engineered. 1. ADA/DC. J Am Diet Assoc. 2007;107;1599-1611. 2. Bode L, et al. Glycobiology. 2012;22(2):1147-1162. 3. Goehring K, et al. PLoS One. 2016;146(12):2559-2566. 4. Storm H, et al. Global Pediatric Health. 2019;6:1-10.

From the brand

Previous page

  2. Pediatricians’ #1 choice

    for easiest formula on baby’s tummy.

  3. Made to nourish healthy,

    happy bellies from the start.

  4. GOOD START PLUS 1 Powder Baby Formula, Easy to Digest, Contains DHA For Brain & Eye Development, ...
    Good Start Plus 1, Nurser Ready-to-Feed, Liquid Baby Formula, 8 x 89 ml, With 2'-FL, DHA For Brai...
    GOOD START PLUS 1 Ready-to-Feed Nurser Bottles, Baby Formula, No Mixing, Easy to Digest, DHA For ...
    GOOD START Soothe Powder 340g

    Good Start (0+ months)

    Visit the store

  5. GOOD START PLUS 2 Powder Baby Formula, For Babies 6 months plus, Added Iron & Calcium, With DHA, ...
    GOOD START PLUS 2 Powder Baby Formula, For Babies 6 months plus, Added Iron & Calcium, With DHA, ...
    GOOD START PLUS 2 Ready-to-Feed Nurser Bottles, Baby Formula, No Mixing, Easy to Digest, DHA For ...
    GOOD START PLUS 2 Baby Formula, Concentrated Liquid

    Good Start (6+ months)

    Visit the store

  6. GOOD START Stage 3 Nutritional Toddler Drink, 12+ months, Milk Flavour, 850 g, Packaging May Vary
    GOOD GROW Stage 3 Nutritional Toddler Drink, 12+ months, Milk Flavour, 850 g, Pack of 6
    GOOD START Stage 3 Nutritional Toddler Drink, 12+ months, Vanilla Flavour, 850 g, Packaging May Vary
    NESTLÉ GOOD GROW Stage 3 Nutritional Toddler Drink, 12+ months, Vanilla Flavour, 850 g, Pack of 6

    Good Grow (12+ months)

    Visit the store

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From the manufacturer

Comfort Proteins

Comfort Proteins

Only Good Start formulas feature Comfort Proteins, 100% whey proteins partially broken down to promote softer poop.¹

DHA

DHA

Expert recommended levels of DHA², an Omega 3 fat that supports baby’s normal physical brain and eye development.

Good Start Baby Formula

Immune Support

With 2’-, an oligosaccharide found in breast milk that has been shown to help support digestive health and the developing immune system.³-⁵

Non-GMO

Non-GMO

Made with non-genetically engineered ingredients.

Shop Good Start Stage 1 (0+ Months)

Good Start Plus 1, Powder

Good Start Plus 1, Nurser

Good Start Plus 1, RTF

Good Start Plus, Conc

Buying Options

Good Start Stage1, Powder

Buying Options

Good Start Soothe 340g

Customer Reviews
4.6 out of 5 stars 1,550
4.6 out of 5 stars 1,550
4.6 out of 5 stars 1,550
4.0 out of 5 stars 363
4.8 out of 5 stars 827
3.9 out of 5 stars 17
Comfort Proteins
✔ ✔ ✔ ✔ ✔ ✔
DHA
✔ ✔ ✔ ✔ ✔ ✘
Probiotic B. lactis
✔ ✘ ✘ ✘ ✘ ✘
Probiotic L. reuteri
✘ ✘ ✘ ✘ ✘ ✔
2’-
✔ ✔ ✔ ✔ ✘ ✔
Non-GMO
✔ ✔ ✔ ✔ ✔ ✔
Reduced lactose
✘ ✘ ✘ ✘ ✘ ✔
No water or mixing required
✘ ✔ ✔ ✘ ✘ ✘

  • Since formulas may differ by country, do your best to travel with enough formula for the duration of your trip. If not possible, try to at least bring some of the formula you’re using and discuss feeding options with your baby’s doctor.

  • Here’s a few tips to avoid clumps:

    1) Add the water first: Water, then powder.

    2) For the best mixing results, use lukewarm water.

    3) Shake the bottle immediately after you’ve added the powder to the water

    Always follow the label instructions

  • If opened: Use within one month. Store the container in a cool, dry place and make sure the lid is tightly closed.

    If unopened:  Store in a cool, dry place. Avoid extreme temperatures.

  • If opened: Recap, refrigerate upright, and use within 24 hours.

    If unopened:  Store in a cool, dry place. Avoid extreme temperatures.

  • Be sure to check the package for specific Kosher symbols. Our products that are kosher include:

    Good Start Alsoy infant formula

    Good Grow nutritional toddler drink, milk flavour

    Good Grow nutritional toddler drink, vanilla flavour

  • Be sure to check the package for specific Halal symbols. Here are some of the Good Start that are halal include:

    Good Start Alsoy infant formula

  • Our products that are non-GMO include: Good Start Stage 1 and 2 formula, Good Start Plus Stage 1 and 2 formulas, and Good Start Soothe formula.

** Compared to intact protein formulas.

¹ Czerkies L, et al. Int J Pediatr. 2018;2018:4969576.

² ADA/DC. J Am Diet Assoc. 2007;107:1599-1611

³ Storm H, et al. Glob Pediatr Health. 2019;6:1-10.

⁴ Bode L, et al. Glycobiology. 2012;22(2):1147-1162.

⁵ Goehring K, et al. PLoS One. 2016;146(12):2559-2566.

Product information

Technical Details

Manufacturer ‎Perrigo
Parcel Dimensions ‎21.2 x 16 x 14.2 cm; 3.34 kg
ASIN ‎B09GDVH212

Additional Information

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GOOD START PLUS Concentrated Liquid Baby Formula, 240 millilitre (Pack of 12)

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Product details

  • Parcel Dimensions ‏ : ‎ 21.2 x 16 x 14.2 cm; 3.34 kg
  • Date First Available ‏ : ‎ Sept. 16 2021
  • Manufacturer ‏ : ‎ Perrigo
  • ASIN ‏ : ‎ B09GDVH212
  • Customer Reviews:
    4.0 out of 5 stars 363 ratings

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Customer reviews

4 out of 5 stars
363 global ratings

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Customers say

Customers like the ease of use and quality of the product. They mention it makes it a little easier than using powder and is a really good product. However, some customers have reported that the product is expired.

Select to learn more

Ease of useQualityExpiration date
6 customers mention "Ease of use"6 positive0 negative

Customers find the product easy to use. They mention it's a trustable brand and makes it a little easier than using powder.

"Very easy to use. A bottle serves 4 meals of 120 ml. 50% water and 50% formula...." Read more

"I like the ease in using this for my baby. I don’t have to worry about getting the proportions right...." Read more

"Very simple to use, and cost effective. A lot gentler on my baby’s tummy than enfamil or similac seem to be." Read more

"Got it when it was on sale, makes it a little easier than using powder and I feel like you get more out of it than you would powder" Read more

4 customers mention "Quality"4 positive0 negative

Customers are satisfied with the quality of the product. They mention it's a really good product and their kids do great on the brand.

"A really good product for sure. My other children have tolerated this formula very well in their newborn years...." Read more

"Love these new containers. My kid does great on this brand (exclusively formula fed) 1-1 ratio mix is dead easy to use." Read more

"Great product but price point is insane..." Read more

5 customers mention "Expiration date"0 positive5 negative

Customers are dissatisfied with the expiration date of the product. They mention it's expired baby formula and milk for newborns.

"...2025.Today, I opened this product on 17 June 2025 and found that product is expired." Read more

"...Received the package yesterday but the expiration date is today!!!..." Read more

"Sent expired milk." Read more

"Expired Product..." Read more

Very easy to use. Trustable brand.
5 out of 5 stars
Very easy to use. Trustable brand.
Very easy to use. A bottle serves 4 meals of 120 ml. 50% water and 50% formula. Keep it cold after opening, and have a thermos with hot water and you will be fine to spend the day in the park with only one formula bottle.
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Top reviews from Canada

  • Matt
    5.0 out of 5 stars Great formula .
    Reviewed in Canada on January 31, 2025
    Verified Purchase
    Formula seems great, and since it's condensed it is a good value.

    We got 4 boxes in February 2025 and expiry is showing as 1.5 month from date of purchase which to me is unacceptable. 鶹 was able to rectify for us but make sure to check the expiry before you use.

    Otherwise all around great so far.
    One person found this helpful
    Helpful
     Report
  • I started using this product after I got back from the hospital because it was very easy n convenient. Less hassle. I don’t have to spend time measuring anything.
    5.0 out of 5 stars Easy peasy
    Reviewed in Canada on November 20, 2023
    Verified Purchase
    I like the ease in using this for my baby. I don’t have to worry about getting the proportions right. The pack is convenient to carry out and about too. I enjoy the product
    Helpful
     Report
  • Ranjit S.
    1.0 out of 5 stars Expired product
    Reviewed in Canada on June 18, 2025
    Verified Purchase
    I got expired product.Product was expired on 17th April 2025. I ordered this product on 6th June 2025.Today, I opened this product on 17 June 2025 and found that product is expired.
    2 people found this helpful
    Helpful
     Report
  • Teddy N.
    5.0 out of 5 stars Vérifier toujours la date d'expiration
    Reviewed in Canada on September 26, 2024
    Verified Purchase
    Bon,moins cher, facile à diluer.
    One person found this helpful
    Helpful
     Report
  • Sandra bellini
    5.0 out of 5 stars Excellent
    Reviewed in Canada on December 13, 2023
    Verified Purchase
    This product is 2nd best to breast milk. Used it for my own children & now my daughter is using it for my Grandchildren.
    So happy with these products. Have been & will continue to purchase.
    They every every stage also. And such a variety of product. for powder. to ready to feed. to concentrate.
    Choose what works best for you & you can’t go wrong
    One person found this helpful
    Helpful
     Report
  • Parfait pour mon coco de 3 mois , il faudrait plus de modèle avec ses tétines.
    5.0 out of 5 stars Un nécessaire aux nourrissons
    Reviewed in Canada on October 30, 2024
    Verified Purchase
    Un nécessaire pour nourrissons , n'oubliez pas de vous abonner pour sauver quelques dollars.
    Helpful
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  • Joselyn Chipana
    1.0 out of 5 stars Ils mettent en danger la santé des bébés
    Reviewed in Canada on June 4, 2025
    Verified Purchase
    Nestlé est une mauvaise entreprise. J'ai reçu du lait concentré périmé, ce qui représente un risque pour la santé de nos bébés. Heureusement, je vérifie toujours la date de péremption. Je l'ai acheté sur 鶹, et ils déclinent toute responsabilité. Je dois contacter le fournisseur moi-même et appeler les États-Unis pour régler le problème. Pour l'instant, je ne peux pas le retourner. Très mauvaise expérience avec Good Star.
    2 people found this helpful
    Helpful
     Report
  • Ashley
    5.0 out of 5 stars My newborn loves it
    Reviewed in Canada on June 13, 2024
    Verified Purchase
    We use this sometimes and similac as well .. baby has no problem with it and my case had a good expiry as well
    One person found this helpful
    Helpful
     Report

Disclaimer:While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read and follow labels, warnings, and directions before using or consuming a product. This product may not be right for you. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. 鶹.ca assumes no liability for inaccuracies or misstatements about products.