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Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Glides Like Serum, Plumped Skin Look, Clear, 30 ml

4.5 out of 5 stars 366 ratings
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Purchase options and add-ons

Brand Maybelline New York
Product benefits Up to 24H makeup grip, for ultra-blending makeup application.
Skin type All
Finish type Natural
Item volume 8.51 Cubic Inches
Specialty Hydrating
Number of Items 1
Unit count 30.0 Grams
Item weight 1 Ounces
Manufacturer Maybelline New York

About this item

  • Drip, glide, grip with Grippy Serum primer. This makeup primer by Maybelline New York is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture transforms to grip makeup for up to 24H. Just drip, glide, grip!
  • Meet Grippy Serum, the up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture that grips makeup for up to 24H. It’s formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip.
  • Maybelline New York’s Grippy Serum is a water-based serum primer with a fresh sensorial feel that grips makeup for up to 24H. It’s Serum-To-Grip technology features liquid-to-stick polymers that glide on with ease, like a serum, and grip makeup for up to 24H.
  • Maybelline NY’s Grippy Serum is formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip It’s Serum-To-Grip technology is designed to drip like a serum, glide with ease, and grip makeup for up to 24H.
  • Vegan formula: no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.
› See more product details

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Important information

Directions

Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.

Product description

Meet Grippy Serum, the up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture transforms to grip makeup for up to 24H. It’s formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip! How to use: Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.

Product information

Technical Details

Manufacturer ‎Maybelline New York
Item model number ‎0041554097993
Parcel Dimensions ‎11.3 x 3.61 x 3.2 cm; 28.35 g
ASIN ‎B0DMQM25H9

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Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Glides Like Serum, Plumped Skin Look, Clear, 30 ml

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Product details

  • Parcel Dimensions ‏ : ‎ 11.3 x 3.61 x 3.2 cm; 28.35 g
  • Date First Available ‏ : ‎ Feb. 14 2025
  • Manufacturer ‏ : ‎ Maybelline New York
  • ASIN ‏ : ‎ B0DMQM25H9
  • Item model number ‏ : ‎ 0041554097993
  • Country of origin ‏ : ‎ Korea, Republic of
  • Customer Reviews:
    4.5 out of 5 stars 366 ratings

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Customer reviews

4.5 out of 5 stars
366 global ratings

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Customers say

Customers like the compatibility and grip of the makeup primer. They mention it works great together and helps make makeup last all through. Some also say it's super grippy and slightly sticky on the skin.

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CompatibilityGrip
3 customers mention "Compatibility"3 positive0 negative

Customers like the compatibility of the makeup primer. They mention it works great together and helps make makeup last all through.

"This works so well. Just as good if not better than the higher end ones...." Read more

"...It's amazing. They work great together and help make makeup last all through the day." Read more

"Awesome primer works wt all types of foundations!..." Read more

3 customers mention "Grip"3 positive0 negative

Customers like the grip of the makeup primer. They mention it's super grippy, slightly sticky, and very hydrating.

"Hydrating. I love the serum formula. Doesn’t have a super tacky or grippy hold compared to Milk but its a good alternative for a drug store brand...." Read more

"Fantastic primer- really worth it for the money! It is super grippy so at first feels sticky on the skin but foubdation stays well..." Read more

"...feels more like skincare than a typical primer — lightweight, slightly sticky (in a good way), and very hydrating...." Read more

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Top reviews from Canada

  • Natalia T.
    5.0 out of 5 stars Awesome primer works wt all types of foundations!
    Reviewed in Canada on May 27, 2025
    Verified Purchase
    Fantastic primer- really worth it for the money! It is super grippy so at first feels sticky on the skin but foubdation stays well (tried with liquid foundation, skin tint and stick foundations!
    2 people found this helpful
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  • Helena Pereira
    5.0 out of 5 stars Fantastic
    Reviewed in Canada on June 11, 2025
    Verified Purchase
    This works so well. Just as good if not better than the higher end ones. Not worth spending a ridiculous amount of money on the other ones when this works great
    2 people found this helpful
    Helpful
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  • sanndra
    5.0 out of 5 stars Great Hydrating Primer
    Reviewed in Canada on April 7, 2025
    Verified Purchase
    The texture feels more like skincare than a typical primer — lightweight, slightly sticky (in a good way), and very hydrating.
    It creates a nice grippy base that helps my makeup stay in place all day without drying out my skin. I have dry skin, and it kept my foundation smooth without clinging to dry patches.
    4 people found this helpful
    Helpful
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  • Whitney Gale
    4.0 out of 5 stars Decent for drugstore brand
    Reviewed in Canada on June 27, 2025
    Verified Purchase
    Hydrating. I love the serum formula. Doesn’t have a super tacky or grippy hold compared to Milk but its a good alternative for a drug store brand. Cost effective. Dries down fairly quickly. Doesn’t pill with my skin/makeup routine.
    Helpful
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  • JKB
    5.0 out of 5 stars My new fav!
    Reviewed in Canada on May 25, 2025
    Verified Purchase
    Love this primer! I recently got the Lumi matte foundation and then got this primer to pair with it. It's amazing. They work great together and help make makeup last all through the day.
    Helpful
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  • Erin Hagar
    5.0 out of 5 stars You need this
    Reviewed in Canada on May 4, 2025
    Verified Purchase
    Makes my skin look so smooth!!!! I got so many compliments
    Helpful
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  • Austin
    5.0 out of 5 stars Beautiful glow!
    Reviewed in Canada on April 19, 2025
    Verified Purchase
    It’s really great. I just got it today and it has made my skin already on day one look so shiny and healthy. Seems like this is gonna be a great addition to my skin care.
    2 people found this helpful
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  • Nevine Francis
    5.0 out of 5 stars Great
    Reviewed in Canada on April 1, 2025
    Verified Purchase
    This a great primer.
    Helpful
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Top reviews from other countries

  • C
    5.0 out of 5 stars Glowy skin, great lasting power
    Reviewed in the United States on June 3, 2025
    Verified Purchase
    Makes my skin look so healthy I sometimes apply it even when I’m not wearing makeup! Does a great job of keeping my makeup in place.
    Report
  • Chelsey
    5.0 out of 5 stars Great Find for the Price
    Reviewed in the United States on July 1, 2025
    Verified Purchase
    Love this product! It’s the perfect amount of grippy for under make up! Especially for the price and how long it lasts!
    Report
  • Wendy
    4.0 out of 5 stars ❤️
    Reviewed in the United States on February 11, 2025
    Verified Purchase
    For the price, I would say that it is not bad. In my opinion, i think it's better than the Elf primer. I did notice it didn't quite hold as well around my nose area after about an hour, but I do get a bit oily. I would say it holds quite while on my cheeks. I wore it for 5 hours and my cheeks were still amazing! Next time, I am just going to put more on my nose area to see how that goes. This is good stuff, but still nothing compare to brands like Huda and Milk ❤️ great for daily wears, just not for special occasions
    Report
  • Kels Nicole
    5.0 out of 5 stars If you have been afraid of gripping primers due to their uncomfortable tackiness, try this one!
    Reviewed in the United States on May 14, 2025
    Verified Purchase
    The media could not be loaded.
    This primer blew me away! It truly is everything I'm looking for in a serum gripping primer!

    The glass bottle is beautiful and makes the product feel more high-end. The dropper is also great for controlling the amount of product you want to use. The serum appears slightly pink in the bottle, but doesn't translate to a pink tone on the skin.

    Upon initial application, the primer is more of a serum consistency. Once you start blending the primer, it turns more tacky, and the gripping component is activated. I like to initially rub the product on my face, but once it starts getting tacky, I pat my skin to help activate the gripping. It is a gripping primer for sure, but it's not uncomfortable, and I believe the hydrating serum aspect helps keep the primer from feeling tight or too sticky.

    My makeup applies beautifully over this primer and also leaves my skin looking hydrated, plump, and glowy!

    If you have been afraid to try gripping primers due to their uncomfortable tackiness, I would try this one! I highly recommend!
    Report
  • 鶹 Customer
    5.0 out of 5 stars Worth it to keep makeup smooth and long lasting
    Reviewed in the United States on July 3, 2025
    Verified Purchase
    Extraordinary product from legendary brand. Although I am a make up snob and avoid drug store products this was recommended by a beauty influencer and it certainly turned out to be everything she claimed. Smoothed out fine lines and pores to a blur. Kept my make up on hours longer than usual. Really good price point. I resisted because it adds another step to my routine but reviews have been great and it's worth it.
    Report