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  • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Paperback – March 2 2021

4.7 out of 5 stars 2,220 ratings
4.2 on Goodreads
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This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:

  • The three stages of customer relationships.
  • How to create and implement the one marketing plan you will never regret.
  • How to develop a sales funnel that attracts the right customers to your business.
  • The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
  • The keys to wireframing a website that commands attention and generates conversions.

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.


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Popular Highlights in this book

From the Publisher

MMS 2022

Lots of marketing agencies will sell you new logos, color schemes, and brand guidelines followed by Facebook ads and slick landing pages. But without a sales funnel in place, most of that stuff won’t work. If you’ve been wasting money on marketing, author Donald Miller will help you stop that waste in its tracks. Follow the easy-to-understand blueprint in Marketing Made Simple to increase sales, grow your mission, and connect with customers.

Marketing Made Simple, Donald Miller, 2022

Ian Stewart, Marketing Made Simple

Wes Gay, Marketing Made Simple

Amy Schutte, Marketing Made Simple

Negotiation Made Simple
Marketing Made Simple
Business Made Simple
Building a StoryBrand
Coach Builder
How to Grow Your Small Business
Customer Reviews
4.6 out of 5 stars 51
4.7 out of 5 stars 2,220
4.7 out of 5 stars 2,065
4.6 out of 5 stars 10,436
4.6 out of 5 stars 214
4.7 out of 5 stars 654
Price $31.00 $41.44 $22.97 $31.00 $26.37 $25.39
Description A comprehensive negotiation framework that anyone can master. Easy-to-understand blueprint to increase sales, grow your mission, and connect with customers. Learn to lead a team, sell more product, and run a business. Learn to clarify your message so customers will listen. The 8-step plan every self-employed coach needs to be successful. Learn how to expand your company and reach new customers.
Job Role Sales, leaders, small business owner Marketing, designer, copywriter, business owner Manager, individual contributor, small business owner Marketing, branding, communications, business owner Coaches, consultants Small business owners and entrepreneurs
Real World Examples
Visuals and Diagrams
Interactive Content no data no data
Accompanying Videos no data no data no data no data
Bonus Online Supporting Materials no data no data
Number of Pages 240 208 240 240 256 224
Audiobook Length 5 hrs and 46 mins 4 hrs and 19 mins 6 hrs and 55 mins 4 hrs and 56 mins 4 hrs and 30 mins 4 hrs and 36 mins

Product description

Review

'A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. - Wes Gay, CEO Wayfinder

'I created collateral for a client and they recently told me not to release the next round we created because they can't handle the influx of customers from the first round. They had more listings this year than in 30 years of business.' - Amy Burgess, Marketing Consultant

'Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website.' - Amy Schutte, Owner of Hudson and Co LLC

'My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.' - Ian Stewart, Owner/Creative Director of Root Source Digital

About the Author

Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Coach Builder YouTube Channel and is the author of several books including bestsellers Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. He lives in Nashville, Tennessee with his wife, Elizabeth and their daughter, Emmeline.

Product details

  • Publisher ‏ : ‎ HarperCollins Leadership
  • Publication date ‏ : ‎ March 2 2021
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 1400217644
  • ISBN-13 ‏ : ‎ 978-1400217649
  • Item weight ‏ : ‎ 181 g
  • Dimensions ‏ : ‎ 13.87 x 1.32 x 21.21 cm
  • Part of series ‏ : ‎ Made Simple
  • 鶹 Rank: #123,390 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.7 out of 5 stars 2,220 ratings

About the author

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Donald Miller
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Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Coach Builder YouTube channel and is the author of several books including bestsellers Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. He lives in Nashville, Tennessee with his wife, Elizabeth and their daughter, Emmeline.

Customer reviews

4.7 out of 5 stars
2,220 global ratings

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Customers say

Customers find the content in the book great, simple, and engaging. They say it helps them take the concepts in Story Brand and gives them a step-by-step approach to use it. Readers also say the book is great in building a process to combine marketing message with your Story Brand.

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7 customers mention "Content"7 positive0 negative

Customers find the content great, simple, and engaging. They say it's a must-read for beginners and small business owners. Readers also mention the book helps them take the concepts in Story Brand and gives them a step-by-step approach to use it.

"Excellent book!" Read more

"...It helps you take the concepts in Story Brand and gives you a step by step approach to use it in your own marketing...." Read more

"I really enjoyed this book from Donald and have been using his Storybrand framework extensively in my organization as a foundational element to our..." Read more

"This and Business Made Simple are stellar books. A must read." Read more

6 customers mention "Step-by step"6 positive0 negative

Customers find the book very step-by-step, with practical exercises. They say it's great in building a process to combine marketing message with a story brand.

"...This is very step by step guide and with practical exercises which you can do with yourself or your team. An amazing must read." Read more

"...It helps you take the concepts in Story Brand and gives you a step by step approach to use it in your own marketing...." Read more

"Love the step by step nature of this book. The Workbook style ensures you walk away with the homework done...." Read more

"Found this book great in building a process to combine marketing message with your website and email marketing campaigns...." Read more

Top reviews from Canada

  • Reviewed in Canada on August 1, 2023
    Verified Purchase
    I was looking for something with very practical steps, this book is just amazing to help you come up with your marketing copy for your website. This is very step by step guide and with practical exercises which you can do with yourself or your team. An amazing must read.
  • Reviewed in Canada on March 19, 2025
    Verified Purchase
    Excellent book!
  • Reviewed in Canada on October 7, 2020
    Verified Purchase
    If you've read Story Brand, then this is the logical next step in the book lineup. It helps you take the concepts in Story Brand and gives you a step by step approach to use it in your own marketing. Simple to understand, written well to engage. Definitely worth it.
    One person found this helpful
    Report
  • Reviewed in Canada on October 9, 2022
    Verified Purchase
    Love the step by step nature of this book. The Workbook style ensures you walk away with the homework done. This is a book you not only read but you put into practice.
  • Reviewed in Canada on February 27, 2022
    Verified Purchase
    I really enjoyed this book from Donald and have been using his Storybrand framework extensively in my organization as a foundational element to our rebrand. Excellent content and mirrors aspects of Russell Brunson’s “secrets” books. Would 100% recommend getting Marketing Made Simple for anyone looking to improve their messaging to make their company more effective in reaching their clients.
  • Reviewed in Canada on May 11, 2021
    Verified Purchase
    Found this book great in building a process to combine marketing message with your website and email marketing campaigns. Chapter 5 on the wireframe website design was awesome and great process guide in chapter 10 to pull the ideas into action plan you can actually use.
  • Reviewed in Canada on February 16, 2021
    Verified Purchase
    I'm excited to put this into action with a new eCommerce business
  • Reviewed in Canada on April 21, 2020
    Verified Purchase
    I am so excited to give this outlined program a shot. It is delivered so well, I am convinced it will work and looking forward to it!

Top reviews from other countries

  • Chaithanya
    5.0 out of 5 stars The best book if you are starting your business or want to restructure your marketing approach.
    Reviewed in India on March 4, 2022
    Verified Purchase
    It's a step by step guide to marketing approach in the age of internet. One of the best books I have read on marketing. My respect to author Donald Miller
  • Katey Metke
    5.0 out of 5 stars Super Helpful Guide! Felt Less Overwhelmed Getting Started With My Company's Website.
    Reviewed in the United States on December 12, 2022
    Verified Purchase
    I'm still in the middle of the book but so far its extremely helpful. I so much appreciate people that can make things simple and clear to understand. I'm working on building my company's website and brand and this is just, without-a-doubt, so peace giving!

    One thing I will say to the author or the author's editor is that there are a LOT of sentence errors. For example page 58 has two in almost one paragraph:
    1. "I often get asked, "What order would be put these sections in?"
    There are some words missing in that sentence.

    And just below that there's,
    2. "At the end of a couple short hours, the hundreds of businesses leaders in the room have wireframes a website that will work."
    I think you meant *business leaders.*

    Things like that are pretty common in this book and if you're trying to build trust with your readers, that your materials DO in fact work, it might be worth making sure things are grammatically correct since the context of the book is all about choice of WORDS, etc.

    I certainly give you the benefit of the doubt, though. The content truly is great and really helpful. Just something to consider revising if you haven't already. :)

    Cheers!
  • roza
    5.0 out of 5 stars Fab
    Reviewed in France on September 4, 2021
    Verified Purchase
    The best book on lead generation.
  • TeeVee
    5.0 out of 5 stars Can’t wait to execute!
    Reviewed in Australia on January 6, 2021
    Verified Purchase
    Very comprehensive and easy to follow. I’ve been a follower of Don Miller and Storybrand for some time now and with this book have the opportunity to do the MMS process without the cost of going to a workshop.
  • Kindle Customer
    5.0 out of 5 stars Great book
    Reviewed in the United Kingdom on May 9, 2024
    Verified Purchase
    Very detailed book , giving you insights on how to put togheter a marketing plan.

    Also , it will explain why is important to follow the steps described in the book