Sorin Patilinet is a marketing strategist, engineer, and author who helps brands grow by applying science, creativity, and technology to real-world business situations. He previously led global marketing teams at Mars, where he built award-winning measurement capabilities recognized widely by the marketing industry to improve advertising and media decisions.
Through his writing, speaking, and advisory work, Sorin champions a smarter marketing approach: one where strategy, AI, and MarTech work together to build lasting effectiveness cultures inside organizations. All in support of effective business growth.
He is the author of Marketing Effectiveness: Applying Marketing Science for Brand Growth, teaches at Wharton Business School, and regularly writes on his blog and social media to inspire marketers to keep learning. He also contributes regularly to Marketing Week and advises leaders from startups to global companies on making marketing work harder and smarter.
Sorin lives in Brussels, Belgium, together with his adorable family.
