Manufacturer | Layrite LLC |
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Place of Business | WILKES-BARRE, PA, 18702 US |
Item model number | SUPERHOLD0401 |
Product Dimensions | 6.99 x 6.99 x 6.35 cm; 190.51 g |
ASIN | B01MF8L77G |
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Layrite Pomade, Super Hold, 4.25 oz
Purchase options and add-ons
Product benefits | REMEMBER: The Dryer The Hair, The Higher The Hold |
Hair type | Thick |
Material type free | Silicone Free |
Scent | Vanilla |
Liquid volume | 120 Milliliters |
Item form | Gel |
Brand | Layrite |
Number of Items | 1 |
Unit count | 120 Grams |
Item volume | 4 Fluid Ounces |
About this item
- Has a mild vanilla fragrance and looks and feels like an extremely thick gel
- It's easy to spread in the palm of your hands
- Create high-elevation men's hairstyles
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Important information
Directions
Apply to dry hair and style as desired
Product description
Use Layrite super hold pomade to sculpt extremely curly hair, course hair and thick hair or to create high-elevation men's hairstyles that require extreme hold. Super hold is nearly identical to our original pomade but contains water-based beeswax to increase hold. Layrite super hold is a traditional pomade that has a mild vanilla fragrance and looks and feels like an extremely thick gel. It's easy to spread in the palm of your hands, distributes easily through your hair and is easy to style with your hands or a comb. The extreme hold and medium shine are ideal for high-elevation styles including pumps, fauxhawks, spikes and slick-backs or messy wet looks for thick or curly hair. The hold and shine vary based on how damp your hair is when you apply it - completely dry your hair for a higher hold and lower shine or towel dry your hair for a lower hold with a higher shine. It dries to keep your hair in place all day, never flakes and feels clean and natural to touch. You can restyle your hair throughout the day by running your hands or comb through water and then through your hair. Finally and most importantly, layrite super hold pomade is water-soluble and washes off your hands and out of your hair with just water.
From the manufacturer

Layrite Superhold Pomade

Works best for
- Medium to curly, coarse or thick hair
- All lengths from short to long
- High elevation styles
- Messy wet looks for unruly hair
Layrite Superhold Pomade
Extra Control for the hard to control
An incredible water - based pomade that gives you ultimate control and superb hold for the most demanding, challenging and difficult to manage hair.
Insider Tips:
Works great on cowlicks. Depending on hair type, use Original in most places and add Superhold for areas that 'stick up or fight back.'
Tame and shape your mustache with its hold that lasts for hours.

How to Use:
Remember: The Drier The Hair, The Higher The Hold!
1. Apply a small amount to palms.
2. Distribute evenly through damp or dry hair and style as desired. The dryer the hair the higher the hold.
3. Use sparingly and add more.
4. Wet comb or fingers and run through hair to restyle.
5. Rinses out easily with water alone.
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Original Pomade
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Superhold Pomade
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Supershine Cream
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Natural Matte Cream
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Cement Clay
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Customer Reviews |
4.5 out of 5 stars 3,863
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4.5 out of 5 stars 6,090
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4.6 out of 5 stars 1,283
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4.6 out of 5 stars 8,735
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4.6 out of 5 stars 3,272
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Benefit | Holds like wax, Washes out like gel | Extra control for the hard to control | High shine for a polished look | Holds hair without feeling like its there | Never lets hair go out of style |
Level of Shine | Medium Shine | Low-Medium Shine | High Shine | Matte Finish | Matte Finish |
Level of Hold | Medium Hold | High Hold | Low-Medium Hold | Low-Medium Hold | High-Extreme Hold |
Hair Texture | Fine to Medium Thickness | Medium to Curly/Coarse/Thick | Fine to Medium Thickness | Fine to Medium Thickness | Fine to Medium Thickness |
Scent | Mild Cream Soda | Mild Cream Soda | Mild Cream Soda | Mild Cream Soda | Mild Cream Soda |
Layrite Men's Grooming Products
About Layrite
Layrite was founded in 1999 by the talented and charismatic, Donnie Hawley. Having his technique hindered by petroleum-based products, Donnie labored to find a solution.
The end result was a water soluble pomade formulated to 'Hold like wax and wash out like gel.' After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born.
An American Original since 1999
For Barbers By Barbers
We are the barber's choice. A line of men's grooming products created for those in the know. Because Layrite was created by a barber, not a scientist.
Donnie Hawley has spent his entire career developing some of the best Men's Grooming Products available in the market today.
Product information
Technical Details
Additional Information
鶹 Rank |
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Product details
- Is discontinued by manufacturer : No
- Product Dimensions : 6.99 x 6.99 x 6.35 cm; 190.51 g
- Date First Available : March 7 2014
- Manufacturer : Layrite LLC
- Place of Business : WILKES-BARRE, PA, 18702 US
- ASIN : B01MF8L77G
- Item model number : SUPERHOLD0401
- 鶹 Rank: #3,456 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #10 in Hair Styling Pomades
- Customer Reviews:
Brands in this category on 鶹
Customer reviews
Customers say
Customers like the application, condition, and fragrance of the hair styling agent. They mention it does a pretty good job, holds the hair firm for long, and has a nice shine. Customers also appreciate the ease of use, texture, and non-greasy properties.
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Customers are satisfied with the application of the product. They mention it does a pretty good job, works well for their hair, and allows them to get the results they want. Some say it's the best hair product for men.
"...Great product and I'll be buying again." Read more
"Excellent product . The only one I use." Read more
"Great pomade that really gives a good amount of hold while not being too shiny. Smells really nice as well." Read more
"Works great. I use a slick back/slick to the side style which requires a decent amount of gel, which seems to be the only downside...." Read more
Customers like the hair condition of the product. They mention it holds the hair firm for long, stays in place all day long, even with strong wind, and gives good shine.
"Great hold and it smells amazing." Read more
"...It has a strong hold and the only product I've found that will maintain its hold all day (keep your hands out of your hair though!)...." Read more
"Works well. Holds great. Doesn’t smell too strong and easy to work with. Wife loves the look." Read more
"...Great smell and great hold. Would highly recommend" Read more
Customers like the fragrance of the hair styling agent. They mention it smells great and has great hold.
"...for a high-quality hair styling product that is easy to use and smells great...." Read more
"Smells great and has great hold." Read more
"...The best part of this product is the smell, I get compliments all the time...." Read more
"...But I loved the shine of the product, texture of the product, the scent, and how easy it was to apply and wash out, it just needed more hold...." Read more
Customers like the washability of the product. They mention it washes out easily, is water-soluble, and can come off by showering with water.
"...better than most other pomades I have tried, lasts all day and washes out easily...." Read more
"...the same great texture, application, scent, shine, it's just as easy to wash out, but it holds miles better than the yellow Layrite...." Read more
"...I usually go through a 4oz tube every 2 weeks. It washes off very easily, smells great and is very easy to put on...." Read more
"...Good products are a bit pricey but thus is worth it. Washes out well and smells so very nice on him 🥰..." Read more
Customers like the shine of the product. They mention it looks good in the hair, waxes it with a natural look, and has a nice little embroidered container. Some say it works around thicker hair for more styling flexibility.
"...as I expected, I have thick and tough asian hair, it does have a nice shine and smell though." Read more
"It is great, holds strong and gives good shine. But even a little bit of water can remove it and you have to use again." Read more
"...This superhold pomade allows me to get the results I want. It's low shine, the smell is not as overpowering as other people say, the application is..." Read more
"...I found that the pomade had a wonderful scent, however, it was quite waxy and hard to maneuver compared to the cream which surprisingly had about as..." Read more
Customers like the ease of use of the hair styling agent. They mention it's smooth, easy to apply, and doesn't make their fingers sticky.
"...to anyone looking for a high-quality hair styling product that is easy to use and smells great...." Read more
"Excellent product, the best of any gel/wax/pomade that I've tried. Easy to use, works extremely effectively for the full day..." Read more
"Works well. Holds great. Doesn’t smell too strong and easy to work with. Wife loves the look." Read more
"They stuff is now my go to. It's easy to put on doesn't make my fingers sticky...." Read more
Customers like the texture of the product. They mention it feels nice in their hands, is much softer so easier to work around thicker hair for more styling. Some say it feels premium right out of the box and is not overpowering.
"...Also has a great vanilla smell, not overpowering." Read more
"...The texture of the Layrite hair pomade is smooth and easy to apply. It goes on effortlessly and doesn't leave any greasy or sticky residue...." Read more
"...It's easy to put on doesn't make my fingers sticky. Smooth feeling hair, holds all day long and if you need to adjust anything little bit of water..." Read more
"...The feeling on your hand is also amazing 5/5 but dries quickly so don`t waste to much time applying it 3/5...." Read more
Customers have mixed opinions about the non-greasy aspect of the product. Some mention it doesn't leave any greasy or sticky residue, while others say it feels too sticky.
"...ried this pomade I never went back, this is easy to put on it'sm not greasy it washes off easy even with just water, it insn't sticky and my hair..." Read more
"...I found the finished look of this pomade to be a little too greasy looking for my liking...." Read more
"...It goes on effortlessly and doesn't leave any greasy or sticky residue...." Read more
"...people say, the application is difficult tbh because it's thick and sticky...." Read more
Reviews with images

My favorite product to use !
Top reviews from Canada
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- Reviewed in Canada on January 20, 2025Verified PurchaseThe media could not be loaded.
- Reviewed in Canada on April 30, 2023Verified PurchaseI recently discovered the Layrite hair pomade and I must say it is one of the best hair styling products I have ever used! My barber initially introduced me to this product and I have been using it ever since.
The texture of the Layrite hair pomade is smooth and easy to apply. It goes on effortlessly and doesn't leave any greasy or sticky residue. In fact, it is water soluble, which makes it extremely easy to wash out of my hair. This is a huge plus as I have used other products in the past that have left my hair feeling heavy and oily.
The scent of the Layrite hair pomade is also fantastic. It has a clean, refreshing smell that isn't overpowering or too strong.
Overall, I highly recommend the Layrite hair pomade to anyone looking for a high-quality hair styling product that is easy to use and smells great. Whether you're a professional stylist or just looking for something to use at home, this product is definitely worth trying out. It has quickly become a staple in my hair care routine and I know it will be for many others as well!
- Reviewed in Canada on June 8, 2025Verified PurchaseIt is great, holds strong and gives good shine. But even a little bit of water can remove it and you have to use again.
- Reviewed in Canada on October 16, 2024Verified PurchaseWhen first applied, the product doesn't feel like it'll hold very well, but as it continues to sit, it does a pretty good job. I've tried countless strong-hold pomades and gels, but nothing has done as well so far without clumping up the hair. I do adjust my hair every now and then, but the hold does stay consistent.
- Reviewed in Canada on August 12, 2024Verified PurchaseThey stuff is now my go to. It's easy to put on doesn't make my fingers sticky. Smooth feeling hair, holds all day long and if you need to adjust anything little bit of water and boom easy to fix. Plus it smells great.
My wife likes this one the most so far and I need half as much of this stuff to hold my hair in place then any other place.
- Reviewed in Canada on January 21, 2025Verified PurchaseHair stays in place.
- Reviewed in Canada on May 28, 2024Verified PurchaseThis has been my favourite hair product for years. I used to pay about twice as much for it at my hairdresser's until I found it on here. It has a good flexible hold and you only need a tiny amount. I have short hair and the container lasts at least 6 months if not more. The scent is pleasant as well.
- Reviewed in Canada on May 19, 2019Verified PurchasePros: Smell is amazing, a mix of Coconut and Vanilla "ish" 9/10, (though a bit strong, feels like how an exceptional gorgeous woman would smell, I would lower the smell by 25%). Best use on dry hair 5/5. I have medium to short hair, straight, medium to thin thickness. The hair would stay in place all day long even with strong wind 5/5. You can pass your hand through your hair to keep the same look or to change it with ease 4/5. The feeling on your hand is also amazing 5/5 but dries quickly so don`t waste to much time applying it 3/5. I went from applying regular gel to using paste. But this pomade is my new thing all week.
Cons: Not water repellant so don`t stay in the rain 3/5. Since using this product, I realized that I'm losing hair a bit quickly 2/5 and getting more thinner 2/5. I try to rinse it every day now and applying almond oil once a week to reverse the effect. Most of the ingredients are ok but except the Polysorbate-20. I researched it and seems it`s not that great 2/5.
Suggestions: To get the 5 stars, Would be nice to add vitamins A, C, E, and K. All great for your scalp, skin health, hair growth and hair health. Not sure by adding Almond oil and sesame oil would keep the product the same. If yes, would be a good idea also.
I recommend this product but very important to rinse it when you are done for the day!
New update August 30th, 3 to 1 star because of price increase by 25%, makes no sense at all. Also that encouraged me to try the competitor SuaveCito strong hold. It's exactly the same thing, same texture, same purpose with different smell but for 19.99$. When you become greedy, consumers will look for alternatives. Layrite is the past now. SuaveCito is the new era!!!
Top reviews from other countries
- Charles WReviewed in the United States on February 10, 2025
5.0 out of 5 stars A Crown of Confidence
Verified PurchaseA Crown of Confidence: The Layrite Superhold Pomade and the Art of the Perfect Hold
There are few things in this world more defining than a man’s hair. It is not merely a collection of strands upon the scalp, nor is it some passive ornament, unworthy of consideration. No, a man’s hair is his crown, his standard upon the battlefield of life, the first thing the world sees and the last thing it forgets. And yet, for centuries, mankind has waged a quiet war against the forces of nature, against gravity, against unruly strands and stubborn cowlicks that refuse to bow to our will.
It was in this great and noble struggle that I found my answer—not in fate, nor in compromise, but in Layrite Superhold Pomade.
What follows is not a mere review. It is a testimony.
The Arrival: A Promise in a Tin
The package arrived with the quiet dignity of something that knows its own worth. There was no excess, no gaudy display of bravado—only a sturdy tin, simple and sure, bearing the Layrite name in gold and ivory, a mark of craftsmanship, a whisper of promises yet to be fulfilled.
I unscrewed the lid with the care of a man handling a relic of great importance, and there it was: the pomade itself, a substance at once solid and pliable, thick with purpose, rich with possibility. Its scent rose to meet me—clean, confident, a hint of barbershops lost to time, where chairs reclined with a whisper and straight razors moved with the assurance of artists.
I had used other pomades before, had dabbled in waxes and gels, had suffered through products that promised mastery but delivered only flaking, stiff failure. But this—this was different.
The Application: A Ritual of Transformation
I scooped a modest amount onto my fingertips, feeling its texture, not greasy, not watery, but firm—like conviction, like purpose, like something that meant to last. With a touch of water, it yielded, spreading into a fine elixir of control, a potion of dominion over the unruliest of strands.
And then, the moment of truth.
I ran it through my hair, and what happened next can only be described as alchemy. The transformation was immediate, undeniable—every strand obeyed, every lock fell into perfect formation, as if bowing to the will of something greater than itself. My hair did not become stiff, did not calcify into an unnatural shell, but instead found its truest self—structured yet natural, held yet free, sculpted but never shackled.
I stood before the mirror, a man renewed, and whispered: This… this is power.
The Superhold: An Unshakable Resolve
Layrite does not deal in falsehoods. When it declares Superhold, it does so not as marketing, but as an oath, a covenant of unyielding fortitude. The day stretched before me, filled with its usual tribulations—wind, heat, the ceaseless movement of hours upon hours—but my hair, my crown, did not falter.
Through morning coffee and midday trials, through long commutes and hurried decisions, the hold remained, unbroken, unbothered by time or trouble. And yet, when the day was done, when at last I stood before the mirror once more, it yielded to water with the same grace with which it had held firm, rinsing away clean, leaving no residue, no clinging regret—only the quiet satisfaction of a product that knows its job is done.
The Legacy: A Man and His Pomade
There are products one uses and forgets, and then there are products that become part of who you are. Layrite Superhold is the latter. It is not merely a tool; it is an ally, a trusted companion in the daily march of existence. It does not bend to fleeting trends or momentary whims, for it is crafted in the spirit of the old ways, of barbers who understood that a man’s hair is his armor, and that his armor must not fail him.
It is for those who demand excellence, for those who know that the world is watching and that they must meet its gaze with nothing less than perfection.
The Verdict: A Staple of Greatness
I do not merely recommend Layrite Superhold Pomade. I urge it. I stand upon the tallest rooftops, atop the highest hills, and proclaim its virtues to any who will listen. Five stars is too few for something so flawlessly executed. If the heavens allowed it, I would give it five hundred.
If you are a man who demands control, who understands that confidence begins in the way you carry yourself, and that the way you carry yourself begins in the way you style your hair, then look no further.
For here, in this humble tin, lies more than pomade.
Here lies the very essence of style, of heritage, of hold that does not waver, of legacy that does not fade.
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AndreaReviewed in Italy on June 12, 2024
5.0 out of 5 stars Miglior cera del mondo
Verified PurchaseÈ l’unica cera che fa stare nella posizione in cui voglio io i miei capelli crespi dopo aver provato per anni tutti i tipi di cere questa è l’unica che non unge , fa stare realmente i capelli nella posizione lasciata , e non cambiano forma dopo che si è asciugata, il profumo è molto buono .
Per me è la migliore in circolazione complimenti all’azienda di layrite
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BalkenReviewed in Sweden on October 28, 2024
5.0 out of 5 stars No1 pomada
Verified PurchaseAnvänt Laurie i flera år, den bästa produkten om man vill fixa lite högre eller en mer hållbar stule
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SiriloupReviewed in France on January 23, 2025
5.0 out of 5 stars La meilleure cire
Verified PurchaseSimplement la meilleure. J'ai essayé beaucoup de cires différentes, des cires de supermarché ou même sois disant haut de gamme sur internet. Verdict sans appel, elle tien mieux que n'importe quel concurrentes, elle part facilement et l'odeur vanillé est incroyable. Un peut chère mais vaut vraiment le coup, je la met à chaque fois que j'ai envi d'être à mon avantage
- RichReviewed in the United Kingdom on August 27, 2023
5.0 out of 5 stars Great stuff for strong hold without greasy look
Verified PurchaseI'd been using Uppercut Deluxe matte pomade until I tried this Layrite. I want a good hold without the greasy wet look of most strong pomade. So the Uppercut matte was my favourite, however I live near the coast and it gets windy, which the matte pomade just moved and volumised in the wind so I looked like I'd been dragged through a bush!
Enter Layrite Strong. Fabulous hold, great for styling and still aleasy to comb without knotting, is slightly shinier than the matte pomade but even using a fair bit, it doesn't look greasy. Now my hair stays in place in the wind! 😁
Smells lovely too without being too pungent. Great stuff. New favourite.