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  • How to Get a Meeting with Anyone, Updated Edition: The Untapped Selling Power of Contact Marketing
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How to Get a Meeting with Anyone, Updated Edition: The Untapped Selling Power of Contact Marketing Kindle Edition

4.3 out of 5 stars 8 ratings

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The hard part just got easy.

You know how to sell—that's your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all.

Hall-of-Fame-nominated marketer and
Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ""Contact Campaigns."" Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact.

Featuring expanded content and brand new chapters, this updated edition of
How to Get a Meeting with Anyone explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence.

How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success."
Due to its large file size, this book may take longer to download

Product description

About the Author

Stu Heinecke is a Wall Street Journal cartoonist, Hall of Fame-nominated marketer and author. Heinecke discovered the magic of "Contact Marketing" early in his career, when he launched a Contact Campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise and brought in millions of dollars worth of business.

Heinecke is the host and author of the
How To Get A Meeting with Anyone podcast and blog, and founder and president of Contact, a Contact Marketing agency, and cofounder of Cartoonists.org, a coalition of famed cartoonists dedicated to raising funds for charity, while raising the profile of the cartooning art form. He lives on an island in the pristine Pacific Northwest with his wife, Charlotte, and their dog, Bo. --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B0DL7Z7NFK
  • Publisher ‏ : ‎ BenBella Books
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ June 3 2025
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 13.6 MB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 320 pages
  • ISBN-13 ‏ : ‎ 978-1637747230
  • Page Flip ‏ : ‎ Enabled
  • 鶹 Rank: #355,938 in Kindle Store (See Top 100 in Kindle Store)
  • Customer Reviews:
    4.3 out of 5 stars 8 ratings

About the author

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Stu Heinecke
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Stu Heinecke is a bestselling business author, a hall of fame-nominated marketer and one of The Wall Street Journal cartoonists. In How to Get a Meeting with Anyone (2-2016), he introduced the world to “Contact Marketing,” which uses micro-focused campaigns to connect with critically-important accounts and prospects. Using the twenty categories of contact campaigns in the book, readers have gone on to produce explosive scaling of careers, businesses and lives. In Even More Outrageous Ways to Get a Meeting with Anyone (10-2019), Heinecke adds more techniques, tips and strategies, more than sixty illustrated case studies, an updated Contact Marketing model that sets a new baseline for response—at 100%—and introduces “Pocket Campaigns” as a replacement for business cards.

Customer reviews

4.3 out of 5 stars
8 global ratings

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  • Jason
    5.0 out of 5 stars A Strategic Framework That Actually Works
    Reviewed in the United States on June 11, 2025
    Verified Purchase
    Stu Heinecke's updated "How to Get a Meeting with Anyone" delivers something rare - actionable strategies that produce real results.

    What sets this book apart is Heinecke's "Contact Campaigns" approach. Instead of generic networking advice, he provides 20 distinct categories of personalized outreach that transform seemingly impossible connections into straightforward opportunities.

    The updated version expands on his original concepts with fresh case studies and modern applications. I particularly appreciated his insights on using social media platforms strategically rather than randomly - a distinction that makes all the difference in today's noisy digital landscape.

    Heinecke's background as both a Wall Street Journal cartoonist and Hall-of-Fame-nominated marketer gives him a unique perspective on breaking through communication barriers. His combination of creative thinking with strategic execution creates a powerful framework anyone can implement.

    I've already started applying several of his Contact Campaign methods with surprisingly positive results. The response rates he claims (some as high as 100%) seemed ambitious until I tested them myself.

    If you're tired of being ignored by decision-makers and ready for a systematic approach to making meaningful connections, this book delivers exactly what you need. It's not just about getting meetings - it's about creating strategic opportunities that drive real business results.

    Highly recommended for anyone serious about elevating their outreach game beyond the ordinary.
    Customer image
    Jason
    5.0 out of 5 stars
    A Strategic Framework That Actually Works

    Reviewed in the United States on June 11, 2025
    Stu Heinecke's updated "How to Get a Meeting with Anyone" delivers something rare - actionable strategies that produce real results.

    What sets this book apart is Heinecke's "Contact Campaigns" approach. Instead of generic networking advice, he provides 20 distinct categories of personalized outreach that transform seemingly impossible connections into straightforward opportunities.

    The updated version expands on his original concepts with fresh case studies and modern applications. I particularly appreciated his insights on using social media platforms strategically rather than randomly - a distinction that makes all the difference in today's noisy digital landscape.

    Heinecke's background as both a Wall Street Journal cartoonist and Hall-of-Fame-nominated marketer gives him a unique perspective on breaking through communication barriers. His combination of creative thinking with strategic execution creates a powerful framework anyone can implement.

    I've already started applying several of his Contact Campaign methods with surprisingly positive results. The response rates he claims (some as high as 100%) seemed ambitious until I tested them myself.

    If you're tired of being ignored by decision-makers and ready for a systematic approach to making meaningful connections, this book delivers exactly what you need. It's not just about getting meetings - it's about creating strategic opportunities that drive real business results.

    Highly recommended for anyone serious about elevating their outreach game beyond the ordinary.
    Images in this review
    Customer image
  • Charlie
    5.0 out of 5 stars Amazing contact content! And incredibly fun to read!
    Reviewed in the United States on June 27, 2025
    Verified Purchase
    Get this book! It is funny, well-written and packed with unique, actionable content around Stu's brilliant work: Contact Marketing. And the cartoons are the icing on the cake! One look at one of these crafted sketches and the entire Contact Marketing idea is summed up eloquently. And then......, because Stu is on your shoulder now, encouraging you with his words, you begin to apply the ideas and anecdotes to your own endeavors. This is a special book because so many parts - stories, cartoons, new ideas - work together to teach as well as delight.
    Customer image
    Charlie
    5.0 out of 5 stars
    Amazing contact content! And incredibly fun to read!

    Reviewed in the United States on June 27, 2025
    Get this book! It is funny, well-written and packed with unique, actionable content around Stu's brilliant work: Contact Marketing. And the cartoons are the icing on the cake! One look at one of these crafted sketches and the entire Contact Marketing idea is summed up eloquently. And then......, because Stu is on your shoulder now, encouraging you with his words, you begin to apply the ideas and anecdotes to your own endeavors. This is a special book because so many parts - stories, cartoons, new ideas - work together to teach as well as delight.
    Images in this review
    Customer image
  • 鶹 Customer
    5.0 out of 5 stars The Title Says It All
    Reviewed in the United States on June 30, 2025
    Verified Purchase
    It's a really crowded world in the world of business development. How To Get A Meeting With Anyone is a person's "secret" weapon for getting past the noise and getting to your decision maker. My book is tagged with page after page of creative and new ways of opening doors.
  • Shari L Taynor
    1.0 out of 5 stars Damaged product
    Reviewed in the United States on June 7, 2025
    Verified Purchase
    Some pages have been cut shorter than the others, cutting off text.
  • MKoory
    5.0 out of 5 stars So good, I bought it twice!
    Reviewed in the United States on June 29, 2025
    Verified Purchase
    I loved Stu's first book, How To Get A Meeting With Anyone. I've loved all his books. When I heard he was releasing an updated/new version of the original, I immediately signed up for the pre-sale. When it came to release time, I bought it again. Business development and salespeople must present themselves differently and more authentically than ever before. Stu shares countless stories for inspiration, and he uses it! Great book. You should pick one up....or two.

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