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  • Hispanic Market Power: America’s Business Growth Engine
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Hispanic Market Power: America’s Business Growth Engine Audible Audiobook – Unabridged

Isaac Mizrahi (Author), Andrew Joseph Perez (Narrator), Tantor Media (Publisher)
4.9 out of 5 stars 18 ratings

鶹

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The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

Now more than ever, corporations operating in the United States should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the Hispanic consumer segment to drive sales.

Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed.

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Previous slide of product details
  1. Listening Length
    7 hours and 39 minutes
  2. Author
    Isaac Mizrahi
  3. Narrator
    Andrew Joseph Perez
  4. Audible release date
    Nov. 26 2024
  5. Language
    English
  6. Publisher
    Tantor Media
  7. ASIN
    B0DMQDB9N9
  8. Version
    Unabridged
  9. Program Type
    Audiobook
Next slide of product details

Product details

Listening Length 7 hours and 39 minutes
Author Isaac Mizrahi
Narrator Andrew Joseph Perez
Audible.ca Release Date November 26 2024
Publisher Tantor Media
Program Type Audiobook
Version Unabridged
Language English
ASIN B0DMQDB9N9
鶹 Rank

Customer reviews

4.9 out of 5 stars
18 global ratings

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  • Alberto Padron
    5.0 out of 5 stars Hispanics Are Here In A Big Way!
    Reviewed in the United States on December 18, 2024
    Verified Purchase
    When I first professionally entered the U.S. Hispanic Marketing space in 2004, we alerted brands of this demographic tsunami that was forming. It's here now, no longer niche but central to future business growth in the United States. Isaac Mizrahi, a well-respected executive in this area, lays out the case clearly and compellingly in this book.
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  • Done
    5.0 out of 5 stars A Must-Have
    Reviewed in the United States on October 18, 2024
    Verified Purchase
    Product Review for Hispanic Market Power: America’s Business Growth Engine by Isaac Mizrahi

    I highly recommend this book and it is a must-have for anyone interested in understanding the increasing influence of the Hispanic population on American business. The book is an invaluable resource and covers everything from debunking myths about Hispanic marketing to addressing key challenges such as language preferences and cultural nuances. Whether you’re new to multicultural marketing or an experienced professional, this book provides essential takeaways on how to leverage the Hispanic market to drive growth.
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  • Maria Lucia Parra
    5.0 out of 5 stars Seamless blend of factual info, personal anecdotes and cultural insights
    Reviewed in the United States on July 5, 2023
    Verified Purchase
    One of the aspects I found most compelling about Hispanic Market Power was the way Isaac approached the subject matter with a balanced perspective. By highlighting both the challenges and opportunities within the Hispanic market, he provided a realistic and well-rounded portrayal of the landscape. His insights on cultural sensitivities, consumer behavior, and marketing strategies were particularly enlightening, making it an invaluable resource for professionals looking to tap into this vibrant market, and for Hispanic expert professionals like myself.

    Moreover, I greatly appreciated the inclusion of real-world case studies and success stories throughout the book. These practical examples not only reinforced the concepts Isaac presented but also showcased how businesses have effectively engaged with the Hispanic market, which I found inspiring and motivating. The testimonials and expert interviews added an extra layer of credibility and ensured that the book remains relevant and up-to-date

    This book is a masterful exploration of the Hispanic market that has not only broadened my understanding but also deepened my appreciation for the rich tapestry of cultures and opportunities that it encompasses. Isaac's expertise and passion shine through every chapter, making this book an invaluable asset for anyone seeking to navigate and succeed in this dynamic market.
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  • Marta Insua
    5.0 out of 5 stars A must read for marketers interested in growing their brands
    Reviewed in the United States on May 7, 2023
    Verified Purchase
    The marketing industry and the American culture needed this book.
    Thoroughly fact-based, it explains the Hispanic market opportunity in unquestionable terms.
    Moreover, it provides a detailed and actionable action plan for marketers of any size and background trying to win with the unrivaled source of growth that Hispanics represent. No more excuses, this is good business.
    Illustrated with inspiring case studies and the wisdom of so many Hispanic market and cultural experts, Hispanic Market Power will be one quintessential book of reference for anyone interested in understanding (and profiting from) the biggest segment in the Multicultural Marketing arena.
    Marc Pritchard says it better in this book’s Foreword: “But if we don’t wake up and get moving now, in a few years when multicultural consumers are the majority of the U.S. population, shaping culture, with the majority of purchasing power, and driving more market growth, they’ll leave brands that kept snoozing in the dust, wishing they had done a lot more, a lot sooner.”
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  • Isabel S.
    5.0 out of 5 stars Great insights and Data
    Reviewed in the United States on January 23, 2024
    Verified Purchase
    Hispanic Market Power is an excellent book for leaders of companies across the U.S. to learn and understand the positive economic impact of reaching the growing Latino population and how to consider the nuances of the Hispanic culture in a marketing campaign. Companies that take this segment for granted will leave money on the table. Isaac did a great job providing testimonials from leaders who used this approach and successful stories from an ROI perspective. This book is an inspiration for marketers who have a passion for Multicultural marketing - it provides great insights, data, and knowledge. I highly recommend reading this book!
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