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  • Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
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Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels Paperback – Aug. 9 2022

by Russell Brunson (Author)
4.7 out of 5 stars 2,963 ratings
4.2 on Goodreads
6,206 ratings
#1 Best Seller in Online Auctions

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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

DotCom Secrets is not just another "how-to" book on internet marketing.
This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before.

This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.

Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).

What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.

In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.

Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Read more
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  1. Print length
    424 pages
  2. Language
    English
  3. Publisher
    Hay House LLC
  4. Publication date
    Aug. 9 2022
  5. Dimensions
    15.39 x 2.9 x 22.73 cm
  6. ISBN-10
    1401970591
  7. ISBN-13
    978-1401970598
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Popular Highlights in this book
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  1. One of the fundamental rules of marketing is that “a confused mind always says no.”
    Highlighted by 5,514 Kindle readers
  2. We help (insert who) to (insert result they want to achieve) through (insert your new opportunity).
    Highlighted by 4,973 Kindle readers
  3. “If you change your bait, you’ll change your customer.”
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From the Publisher

DotCom Secrets
DotCom Secrets
DotCom Secrets
DotCom Secrets

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Review

"I've underlined something on almost every page! I wish I wrote this book -- it'sreally that good!"
–Jeff Walker, #1New York Timesbestselling author ofLaunch

“Russell is the one person who has helped me beyond measure create incredible success online. I wish I’d had this book earlier. My business has profited hugely in the short amount of time I’ve been working with Russell.”
–Liz Benny, entrepreneur and business coach

“This book is awesome! It was truly eye opening. I’ve been around for a long time and this is one of the few books that actually taught me some new stuff.”
–Jim Edwards, founder of Guaranteed Response Marketing, LLC

“You can create all the content you want, but if you don’t have a funnel in place, you’re just blowing in the wind. Dotcom Secrets was instrumental in helping me create the funnels that I needed (and that I currently use), in order to generate over $250k in revenue every month.”
–John Lee Dumas, founder and host of “Entrepreneur on Fire” podcast

About the Author

Russell Brunson started his first online company while he was wrestling in college. Within a year of graduation, he had sold over a million dollars of his own products and services from his basement. Over the past 15 years, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books Dotcom Secrets and Expert Secrets, popularized the concept of sales funnels, and co-founded the software company ClickFunnels, which helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. He lives in Idaho with his family, and you can visit him online at RussellBrunson.com.

Product details

  • Publisher ‏ : ‎ Hay House LLC
  • Publication date ‏ : ‎ Aug. 9 2022
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 424 pages
  • ISBN-10 ‏ : ‎ 1401970591
  • ISBN-13 ‏ : ‎ 978-1401970598
  • Item weight ‏ : ‎ 1.05 kg
  • Dimensions ‏ : ‎ 15.39 x 2.9 x 22.73 cm
  • 鶹 Rank: #4,553 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.7 out of 5 stars 2,963 ratings

About the author

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Russell Brunson

Russell Brunson

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Over the past 20+ years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books (making him a New York Times Bestselling Author), popularized the concept of sales funnels, and co-founded the software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

Customer reviews

4.7 out of 5 stars
2,963 global ratings

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Customers find the content of the book great, informative, and evergreen. They say it's good for learning the basics of online business and practical practices in this time of social media and online buying. Readers also say the book is useful and filled with great tips and explanations.

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Customers find the content great, informative, and enjoyable. They also say it's one of the best business books they have ever read.

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"...One of the best business books that I have ever read." Read more

4 customers mention "Informative"4 positive0 negative

Customers find the book informative, good for learning the basics of online business, and practical practices in this time of social media and online buying. They say it's useful and easy reading for any business.

"Easy reading for any business. Very practical practices in this time of social media and online buying." Read more

"To great read for any entrepreneur. Has information you can actually use and teaches you well." Read more

"Checked it out at the library, read it and knew I had to have a copy. Useful, filled with great tips and explanations. 5 stars." Read more

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Top reviews from Canada

  • Neville Solomon
    5.0 out of 5 stars Best Book for Learning to do Business Online
    Reviewed in Canada on August 4, 2022
    Verified Purchase
    Russell you are a genius and I learned so much from all 3 of your books. I read Dotcom in one weekend and it has really helped my YouTube channel to grow. I must admit I haven't formally started building my funnel. But you have helped me to improve the way that I use social media and the way that I conduct business online. One of the best business books that I have ever read.
    3 people found this helpful
    Helpful
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  • 鶹 Customer
    5.0 out of 5 stars Good read
    Reviewed in Canada on January 9, 2024
    Verified Purchase
    Easy reading for any business. Very practical practices in this time of social media and online buying.
    One person found this helpful
    Helpful
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  • Melanie
    5.0 out of 5 stars Good read
    Reviewed in Canada on February 1, 2024
    Verified Purchase
    The book arrived fast and in perfect condition. I am half way through and I’m enjoying the read.
    Helpful
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  • Nazarii Khvatkov
    5.0 out of 5 stars Good
    Reviewed in Canada on May 10, 2025
    Verified Purchase
    Good
    Helpful
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  • Emiliano
    5.0 out of 5 stars Very Good for learning the Basics of Online Business
    Reviewed in Canada on March 6, 2023
    Verified Purchase
    To great read for any entrepreneur. Has information you can actually use and teaches you well.
    Helpful
     Report
  • Kyle K
    5.0 out of 5 stars 2024 and still insanely valuable.
    Reviewed in Canada on September 20, 2024
    Verified Purchase
    I read this years ago before starting my info product journey. Bought a copy to read again and it’s still insanely valuable. Every read through you’ll pick up new insights. 10/10 for marketers and digital entrepreneurs.
    Helpful
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  • 鶹 Customer
    5.0 out of 5 stars Evergreen book, had to have my own copy.
    Reviewed in Canada on October 9, 2022
    Verified Purchase
    Checked it out at the library, read it and knew I had to have a copy. Useful, filled with great tips and explanations. 5 stars.
    One person found this helpful
    Helpful
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  • Gmoney
    5.0 out of 5 stars Excellent
    Reviewed in Canada on August 29, 2023
    Verified Purchase
    Love the book.
    Helpful
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Top reviews from other countries

  • Vishal
    5.0 out of 5 stars good learning
    Reviewed in India on May 19, 2025
    Verified Purchase
    If you're into web 2 businesses This book will help you
    Report
  • Irakli T.
    5.0 out of 5 stars Revolutionizing Online Strategy: A Fresh Take on Dotcom Secrets
    Reviewed in the United States on March 6, 2024
    Verified Purchase
    "Dotcom Secrets" is not just another marketing book; it's a powerful guide that unveils the strategic essence of growing your business in the digital age. As someone always on the lookout for cutting-edge techniques and timeless strategies, I found Russell Brunson's playbook to be a treasure trove of insights. The concept of sales funnels might not be new, but Brunson's approach to dissecting, understanding, and then deploying them is truly innovative.

    What sets this book apart is its ability to transform complex digital marketing strategies into digestible, actionable steps. Brunson's writing is clear and engaging, making what could easily be a dense topic both accessible and compelling. The anecdotes and case studies sprinkled throughout the book are not only enlightening but also serve as proof that these strategies are not just theories but practical tools that have been successfully implemented.

    "Dotcom Secrets" provided me with a new lens through which to view my online business endeavors. Implementing the sales funnels strategies outlined in the book, I've seen a marked improvement in customer engagement and conversion rates. Brunson's emphasis on the importance of understanding your audience and crafting messages that resonate with them was a game-changer for me.

    In essence, "Dotcom Secrets" is a must-read for anyone serious about leveraging the power of the internet to grow their business. Whether you're a seasoned digital marketer or a newcomer to the online business world, this book has something valuable to offer. It's not just a guide; it's an investment in your company's future.
    Report
  • Elijah
    5.0 out of 5 stars A true Gem!
    Reviewed in Germany on November 7, 2024
    Verified Purchase
    The knowledge russel shares in here is amazing. Will for sure buy the other books in this series.
    Report
  • Abdelqader
    2.0 out of 5 stars The book is amazing. But I ordered hardcover and got paperback.
    Reviewed in the United Arab Emirates on November 13, 2024
    Verified Purchase
    Unprofessional for the seller to charge more then send the wrong copy
    Report
  • Allan Menezes
    5.0 out of 5 stars Great. Just what I ordered.
    Reviewed in Australia on March 22, 2024
    Verified Purchase
    Great. Just what I ordered.
    Report