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  • Cracking the Quebec Code in 45 minutes: The 7 keys to succeed in Quebec
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Cracking the Quebec Code in 45 minutes: The 7 keys to succeed in Quebec Mass Market Paperback – March 14 2022

French edition by Jean-Marc Léger (Author), Léger Philippe (Author), Jacques Nantel (Author),
4.7 out of 5 stars 17 ratings

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Quebecers are more different than you might think, but they're not as different as they think.

In 45 minutes, you will discover the new Quebec consumer and the keys to opening their hearts, minds and wallets.

Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Understanding their hybrid nature is your path to success in la belle province.

A company that wants to establish itself in Quebec; a marketing director who wants to improve market share; an entrepreneur who wants to launch a new product; a manager who wants to increase profit margins; an advertiser that wants to persuade Quebecers; a worker planning to immigrate to Quebec: All are likely to face unexpected obstacles if they don't have a roadmap to maximize their opportunities.

Using a scientific approach and thousands of private surveys, Leger, the largest Canadian-owned polling, market research and analytics firm in Canada, unveils seven character traits that make Quebecers unique and different. Going beyond clichés, prejudices, rumours and half-truths, Cracking the Quebec Code in 45 Minutes lays out facts and reveals a new and fascinating portrait.

You are 45 minutes away from succeeding in Quebec.
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  1. Print length
    80 pages
  2. Language
    French
  3. Publisher
    Les Éditions de l'Homme
  4. Publication date
    March 14 2022
  5. Reading age
    18 years and up
  6. Dimensions
    12.02 x 0.66 x 22.95 cm
  7. ISBN-10
    2761959507
  8. ISBN-13
    978-2761959506
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About the Author

JEAN-MARC LÉGER est économiste et a créé la firme de sondages et recherche marketing Léger avec son père, Marcel Léger, en 1986. Sous sa gouverne, Léger est devenue la plus grande firme de sondages à propriété canadienne. Il est aussi président de l'entreprise technologique Leger Metrics et partenaire des firmes Imarklab (commerce électronique) et Passenger (communautés en ligne).

Jacques Nantel est professeur émérite à HEC Montréal. Il a été directeur du service de l'enseignement marketing, titulaire de la chaire en commerce de détail Omer DeSerres et de la chaire en commerce électronique RBC Groupe Financier, ainsi que secrétaire général de HEC.

Pierre Duhamel est directeur général de la Fondation de l'entrepreneurship. Il a été rédacteur en chef et éditeur de plusieurs magazines et journaux spécialisés en économie et en affaires. Journaliste, il a aussi longtemps commenté l'actualité économique au magazine L'actualité.

Product details

  • Publisher ‏ : ‎ Les Éditions de l'Homme
  • Publication date ‏ : ‎ March 14 2022
  • Language ‏ : ‎ French
  • Print length ‏ : ‎ 80 pages
  • ISBN-10 ‏ : ‎ 2761959507
  • ISBN-13 ‏ : ‎ 978-2761959506
  • Item weight ‏ : ‎ 160 g
  • Reading age ‏ : ‎ 18 years and up
  • Dimensions ‏ : ‎ 12.02 x 0.66 x 22.95 cm
  • 鶹 Rank: #235,069 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.7 out of 5 stars 17 ratings

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Jacques Nantel

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