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  • Art of doing Business in ASIA: Navigating ASEAN
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Art of doing Business in ASIA: Navigating ASEAN Kindle Edition

by Geo BKWong (Author) Format: Kindle Edition

鶹

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The Art of Doing Business in Asia: Navigating ASEAN
The Art of Doing Business in Asia: Navigating ASEAN provides a comprehensive guide for Western companies entering the diverse and complex ASEAN region. It highlights ASEAN’s strategic role in global trade and the need to understand cultural nuances, such as collectivism, hierarchy, and indirect communication. The book contrasts Western business traits like efficiency and ROI focus with the relational and context-driven approaches common in Southeast Asia. It explores the region's linguistic, religious, legal, political, and economic diversity, stressing the importance of cultural intelligence, local partnerships, and adaptation in everything from product design to marketing. Key insights include navigating varying infrastructures, talent dynamics, cost structures, and regulatory environments. Success in ASEAN requires a long-term, trust-based strategy that embraces cultural respect, local
About the Author – Geo Bkwong:
Geo Bkwong is an experienced business consultant and entrepreneur with a background in international business, global trade, and public affairs. With hands-on experience across various industries; from research and fashion to agriculture and education; he brings a holistic view to global commerce. His leadership roles, including CEO, university trustee, and public speaker, have positioned him as a respected voice in both business and academic circles. Geo’s insights are grounded in practical experience and a commitment to sustainable, strategic growth across borders.
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  1. Print length
    407 pages
  2. Language
    English
  3. Accessibility
    Learn more
  4. Publication date
    July 21 2025
  5. File size
    2.0 MB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
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Product details

  • ASIN ‏ : ‎ B0FJG9PVW4
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ July 21 2025
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2.0 MB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 407 pages
  • Page Flip ‏ : ‎ Enabled

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