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  • Animation Development: From Pitch to Production
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Animation Development: From Pitch to Production Paperback – Deckle Edge, Sept. 8 2009

by David B. Levy (Author)
4.7 out of 5 stars 64 ratings
4.0 on Goodreads
74 ratings

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Whether a novice curious about the cartoon production process, a visual arts student who has not yet experienced that big break, or a seasoned professional looking for valuable insight, Animation Development is the go-to guide for creating the perfect pitch. David Levy has been through every aspect of the pitching process--preparation, hope, rejection, success--and now he wraps up his valuable experience to deliver this comprehensive guide on the industry and process. Animation Development will help readers discover how to tap into their creativity to develop something personal yet universal, push projects through collaborations and partnerships, set up pitch meetings, get legal representation and agents, and manage the emotional roller-coaster common to the pitching and development process.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Allworth
  4. Publication date
    Sept. 8 2009
  5. Dimensions
    15.24 x 15.49 x 22.86 cm
  6. ISBN-10
    1581156618
  7. ISBN-13
    978-1581156614
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From the Publisher

From Brand

Penguin Random House Canada, the country’s largest book publisher, aims to nourish a universal passion for reading by connecting authors and their writing with readers everywhere. Our celebrated and widely known imprints include Allen Lane, Anchor Canada, Appetite by Random House, Bond Street Books, Doubleday Canada, Hamish Hamilton Canada, Knopf Canada, McClelland & Stewart, Penguin Canada, Penguin Teen, Puffin Canada, Random House Canada, Signal, Strange Light, Tundra Books, Viking Canada, and Vintage Canada; we also produce the award-winning magazine Hazlitt.

We are the Canadian arm of Penguin Random House, the world’s largest trade book publisher, whose publishing lists include more than 60 Nobel Prize laureates and hundreds of the world’s most widely read authors and who employs more than 10,000 people worldwide. Penguin Random House was formed on July 1, 2013 by Bertelsmann and Pearson, who own 75 per cent and 25 per cent respectively. As part of the global merger, Penguin Random House Canada was formed through the merger of Penguin Canada and Random House of Canada, who had operated in Canada for 39 and 69 years respectively

Product description

About the Author

David Levy is the author of Your Career in Animation: How to Survive and Thrive, the first career guide for animation artists working in North America. Levy has been an animation director for six series to date, including Blue's Clues, Blue's Room, Pinky Dinky Doo, The Electric Company, and Assy McGee. On his own, Levy has completed six, award-winning independent animated films. Levy has served as President of ASIFA-East since 2000. He teaches animation at Parson's School of Design, The School of Visual Arts, and New York University's Tisch School of the Arts. He regularly lectures at Pratt Institute and the Rhode Island School of Design. In 2007, David Levy signed a development deal for his own series creation and developed a TV property for an independent producer.

Product details

  • Publisher ‏ : ‎ Allworth
  • Publication date ‏ : ‎ Sept. 8 2009
  • Edition ‏ : ‎ 1st (first)
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1581156618
  • ISBN-13 ‏ : ‎ 978-1581156614
  • Item weight ‏ : ‎ 386 g
  • Dimensions ‏ : ‎ 15.24 x 15.49 x 22.86 cm
  • 鶹 Rank: #828,647 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.7 out of 5 stars 64 ratings

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David B. Levy

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4.7 out of 5 stars
64 global ratings

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Top reviews from Canada

  • Chris Morris
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on September 26, 2014
    Verified Purchase
    Amazing book in fabulous condition.
    Helpful
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  • Jonathan J.
    5.0 out of 5 stars Great!
    Reviewed in Canada on February 18, 2019
    Very helpful. This book helped me see the problems I had with a pitch and gave me lots of ideas on how to make it better! Thank you.
    Helpful
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Top reviews from other countries

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  • Jaime SM
    5.0 out of 5 stars Muy útil
    Reviewed in Spain on May 14, 2017
    Verified Purchase
    No he encontrado, ni creo que haya un libro tan específico sobre este tema tan concreto. Algunos apartados son simplemente sentido común pero en general es muy útil.
    Report
  • Leiluu1
    5.0 out of 5 stars Great
    Reviewed in the United Kingdom on May 19, 2018
    Verified Purchase
    was a gift and will make fro good reading
    Report
  • Neko Nine
    5.0 out of 5 stars Read this Book Before Pitching Your Story: you won't regret it.
    Reviewed in the United States on December 1, 2014
    Verified Purchase
    This is an excellent book and reading it gave me the preparation and confidence I needed to enter and win a Pitching Contest. Most of it is common sense, but the book is laid out clearly and and you can apply its suggestions to your pitch immediately. There are plenty of example of pitches in here that later became household names; you see right away why something worked and why it may be worth trying for your own Pitch. This isn't a one-all reference, there are very good videos and podcasts on this subject that should also be included in a writer's/artist's preparation, but this book was extremely helpful in filling the holes. This book is worth much more than its price.
    Report
  • Producer/Writer
    5.0 out of 5 stars Entertaining and Succinct
    Reviewed in the United States on May 6, 2013
    Verified Purchase
    David B. Levy does an amazing job introducing the many facets of the development process and the competitive edge needed to succeed in this business. For people new to the animation industry, this book will detail the path other creators have taken to develop and pitch their projects and will also give expert advise from network execs. For experienced veterans, Levy's honesty and self-analysis will connect with anyone who has faced rejection or self-doubt while pursuing a dream. This book is an easy read and leaves us with a clearer perspective of what is truly important in life.
    Report
  • Diana David
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on April 13, 2017
    Verified Purchase
    Very good information
    Report