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From the manufacturer
Clean is in our nature.
Driven by care, all AG products are free from drying sulfates and 100% vegan and cruelty-free.
- Shine
- Smooth
- Nourish
Sulfate-free Shampoos.
Minimize frizz and shine naturally with the miracle of certified organic argan oil — straight from the source.
- Ideal for thick or coarse hair.
- Protects from heat damage.
- Prevents flyaways
Waste Less. Save More.
Sustainable packaging made from responsible and recycled materials with refillable options. Real beauty believes in better—we’re constantly researching even more sustainable solutions for a brighter future.
- 73% less plastic than our previous plastic bottles.
- 62% less energy to produce.
- Up to 45% savings.
SMOOOTH Argan & Coconut Smoothing Shampoo
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SLEEEK Argan & Coconut Smoothing Conditioner
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FIREWALL Argan Shine & Flat Iron Spray
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SET IT STRAIGHT Argan Straightening Lotion
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THE OIL Extra-virgin Argan Smoothing Oil
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|---|---|---|---|---|---|
| Customer Reviews |
99
|
129
|
259
|
201
|
125
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| Sulfate-Free | ✓ | no data | ✓ | ✓ | ✓ |
| 100% Vegan | ✓ | ✓ | ✓ | ✓ | ✓ |
| Cruelty-Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Plant-Based Ingredients | 98% | 98% | 98% | 98% | 98% |
| Silicone-Free | no data | no data | no data | no data | no data |
| PCR Sustainable Packaging | ✓ | ✓ | ✓ | ✓ | ✓ |
