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  • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

4.9 out of 5 stars 23,239 ratings

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  • Language ‏ : ‎ English
  • Product Dimensions ‏ : ‎ 21.59 x 0.99 x 27.94 cm; 421.84 g
  • Date First Available ‏ : ‎ July 28 2021
  • Manufacturer ‏ : ‎ Acquisition.com Publishing
  • ASIN ‏ : ‎ 1737475715
  • Manufacturer reference ‏ : ‎ an-bing-155
  • 鶹 Rank: #361 in Direct Marketing (Books)
  • Customer Reviews:
    4.9 out of 5 stars 23,239 ratings

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Product description

** OVER 300,000 COPIES SOLD!! **


Number 1 鶹 BEST SELLER over the last 74 weeks!

I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.

Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?


Over the next 48 months, I went from losing money to
making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, e-commerce, software, and brick & mortar.


But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well….we created offers so good, people felt stupid saying no.


Here’s exactly what this book will show you how to do:

  • How To Charge a Lot More Than You Currently Are…
    a- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash
    b- The “Unfair” Pricing formula….how we 100x’d our pricing (and got more people to say yes….for real)
    c- The Value Flip...so you never get price compared again (that’s a promise)
    d- The Virtuous Cycle of Price...use it to outspend your competition (for good) while using your product to attract the best talent.
  • How To Make Your Product So Good, Prospects Find A Way To Pay For It
    a- The Unbeatable Value Equation….to make what you sell worth more than your prospects have ever received
    b- The Delivery Cube….to make delivering your products and services cost less but provide more
    c- The Trim & Stack Hack….to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17M in profit on $28M in revenue in a year when I was 28 years old).
  • How To Enhance Your Offer So Much, Prospects Buy Without Hesitating
    a- The Scarcity Stack….how to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask
    b- The “Everyday” Urgency Blueprint... to get prospects to buy RIGHT NOW, using everyday life to create real, ethical time pressure
    c- Unbeatable Bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!
    d- God-mode Guarantees...so good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all 4 types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.
    e- Magic Naming Formula to get the absolute highest response rates and conversion rates from everything you do to get new clients
    and so much more…

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.


If you want to get more prospects to reply to your ads for less advertising dollars and get them to say YES to breathtaking prices...then ADD TO CART, use its contents, and see for yourself.


From the manufacturer

Customer reviews

4.9 out of 5 stars
23,239 global ratings

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Customers say

Customers find the content incredible, brilliant, and to the point. They describe the book as easy to understand, concise, and a must-read for any entrepreneur. Readers appreciate the value, saying it provides clear, straightforward frameworks on how to build a highly successful business. They mention the book is highly practical, creative, and innovative. Readers also say the practices work after application in real-world situations.

462 customers mention "Content"455 positive7 negative

Customers find the content incredible, brilliant, and to the point. They say it's a must-read for any entrepreneur. Readers appreciate the valuable information and eye-opening content. They also mention the author's direct, relatable style makes it easy to stay engaged.

"Great book for learning how to make a grandslam offer. Breaks things down step by step, super great! Listened to it twice now its so good...." Read more

"Amazing book! It really shifts your mindset and helps you structure your offer to stand out from others. I highly recommend reading this!" Read more

"...directly and simply, and more importantly, they're practical and actionable. I've learned so much from this book and his Youtube videos...." Read more

"...Very practical and to the point." Read more

200 customers mention "Readability"200 positive0 negative

Customers find the book easy to understand, concise, and easy to absorb the information. They say it's essential how-to guides for starting or growing a business in today's world that can be readily and easily applied to any type of business or company. Readers also say the book is enjoyable to read.

"...I love how Alex wrote the book; it's easy to understand." Read more

"...Easy to read yet so many interesting concepts to learn! Alex is really the legend!" Read more

"Alex lays out sound and practical business advice in a simple and effective way...." Read more

"Outstanding, no nonsense, easy to read, easy to implement. Clear experiential wisdom pours off every page...." Read more

153 customers mention "Value"146 positive7 negative

Customers find the book tremendous and valuable for anyone looking to start or improve their business. They mention it covers selling principles and how to create incredible offers.

"This book maximizes efficiency and value. It is easy to understand and if you apply everything in this book you will see results!..." Read more

"High value, easy to read, great practical knowledge with actionable steps in every chapter. A must read." Read more

"Very valuable for anyone looking to start or improve their business" Read more

"...Packed with value, cannot wait for the remaining volumes to drop. Must buy!" Read more

45 customers mention "Clarity"45 positive0 negative

Customers find the book clear, straightforward, and straight to the point. They say Alex is good to simplify things in his own way. Readers also mention the frameworks are genius yet simple, and the author dives into every nitty gritty detail.

"Well written. Clear, to the point and packed with strategies and tips. Alex is excellent at communicating ideas in their simplest form." Read more

"...in it, when it comes to entrepreneurship and sales studies, is straight to the point and eye-opening. And filled with common-sense...." Read more

"...Straight to the point, practical examples, and I am anxious to keep learning and for the second part (second book). Thank you for this jewel!" Read more

"Loved this book, it is right to the point and well explained" Read more

19 customers mention "Business growth"19 positive0 negative

Customers say the book will help their enterprises grow immensely and experience the business breakthroughs. They mention it helps them tremendously with their business, helps them be effective and successful in business, and helps them take actionable steps towards building wealth. Readers also mention the book has increased their sells by 100% in one week.

"...Tasks to implement to test out and scale your business. This is a must have book for anyone in entrepreneurial world or just starting out." Read more

"...books are essentially how-to guides for starting or growing a business in today’s world, especially with the power of social media...." Read more

"...It's not just a book; it's a roadmap for growth and success...." Read more

"...Increased my sells by 100% in 1 week. Spend the time, you'll have the reward. Thanks Alex & Leila" Read more

19 customers mention "Practicality"19 positive0 negative

Customers find the book highly practical.

&ܴdz;...ճ’r practical, up-to-date, and show you exactly how to leverage modern technology to your advantage. Highly recommended!" Read more

"Practical and eye-opening. A must-read for young entrepreneurs." Read more

"...Very practical and to the point." Read more

"Great book. Highly practical...." Read more

16 customers mention "Creativity"16 positive0 negative

Customers find the book presented really jives with their creative mind. They say it's clever, innovative, and mind-blowing. Readers say the book gets them thinking on a different plane and inspires them to offer up the best within. They also say it is provocative and motivational.

"I really enjoy the contents of this book. Its presented in a fun way and easy to understand. Can’t wait to implement this in my business" Read more

&ܴdz;...’s clever, fluid and fun to read. Great outside the box strategies to help shift your mindset in ways that actually work!" Read more

"This book lets your brainstorm ideas you have about your industry and lets you see the possibilities of becoming a successful entrepreneur...." Read more

"...videos that go with its chapters, definitely something that is interesting and helps retention and reviewing of the material...." Read more

15 customers mention "Application"15 positive0 negative

Customers find the book very applicable, effective, and works for any industry. They mention the practices work after application in real-world situations. Readers also say the book provides a framework that can be easily applied.

&ܴdz;...’s applicable and a very enjoyable read. I can’t recommend it enough" Read more

"Simple, honest, effective..." Read more

"...Works for any industry, so I would highly recommend a read or two." Read more

"...as they can muster—and then some—they'll find success in their commercial endeavors, whatever they may be." Read more

My Indian to an International business!
5 out of 5 stars
My Indian to an International business!
I have a very specific niche service business, scaled it and made it x7 times, honestly this book is GOAT!
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Top reviews from Canada

  • Reviewed in Canada on June 25, 2025
    Verified Purchase
    I’ve read a lot of books in the sales and marketing space, and while many are great for expanding your general knowledge, very few deliver the kind of practical, step-by-step guidance you can immediately apply to your business. $100M Offers and $100M Leads by Alex Hormozi are the rare exceptions. These books are essentially how-to guides for starting or growing a business in today’s world, especially with the power of social media.

    What stood out to me is how actionable the advice is. Instead of just theory, you get clear frameworks, real-world examples, and proven playbooks that you can use right away. The value I got from the time spent reading these books is tremendous—honestly, it’s on par with what you’d get from a weekend workshop that could cost thousands of dollars. For anyone looking to start or scale a business, especially in sales and marketing, these books are a must-read. They’re practical, up-to-date, and show you exactly how to leverage modern technology to your advantage. Highly recommended!
  • Reviewed in Canada on October 20, 2024
    Verified Purchase
    Alex is a very down to earth guy (even though he has an impressive success tracker under his belt).
    This is not just another business book filled with vague advice and motivational fluff — it’s a tactical, actionable guide to creating irresistible offers that can transform your sales and marketing strategies.

    From the very first page, Hormozi cuts through the noise and dives straight into the heart of what makes an offer truly compelling. He explains in detail how to craft an offer that maximizes perceived value while reducing any friction for the buyer. He outlines frameworks that anyone can apply, whether you're selling a physical product, service, or digital good.

    Hormozi = simplicity.
    $100M Offers =practical applications

    He breaks down complex ideas into digestible, step-by-step processes, focusing on four key elements of a winning offer: price, value stacking, bonuses, and guarantees. Hormozi doesn’t just tell you what to do; he gives you detailed examples, scripts, and formulas. It feels like having a mentor walk you through the process of constructing million-dollar offers, based on real-life experience — not theoretical knowledge.

    100M Offers is a no-nonsense, straight-to-the-point read. Hormozi’s direct, relatable style makes it easy to stay engaged, and you can tell that his advice is backed by years of hands-on experience. No fluff.

    If you’re serious about driving growth, scaling your business, and mastering the art of the irresistible offer, this book is worth every minute of your time.
    2 people found this helpful
    Report
  • Reviewed in Canada on May 7, 2025
    Verified Purchase
    Outstanding, no nonsense, easy to read, easy to implement. Clear experiential wisdom pours off every page. This guy knows his stuff and explains it in a way that makes you feel like you can triple your business this year. Excited to put the 25 ideas I’ve written down to work.
  • Reviewed in Canada on May 18, 2025
    Verified Purchase
    I have an odd brain, nothing to offer (yet), and an unhealthy dislike of reading about making money. That being said, i finished my first read of this title in two days. Mr. Hormozi did a wonderful job at communicating these important concepts to this beginner. The pacing was excellent. The language was enjoyable to read. And the structure was perfect for this book (wink). I'm off to grab the next book in the series, but definitely going to be referencing this work for a long time.
  • Reviewed in Canada on May 29, 2025
    Verified Purchase
    This book is a gold mine, the amount of effort that Alex has put in this book must be insane. I was able to tell instantly how easy it is to absorb the information in this book, the cognitive load was optimal and I was able to apply it ASAP.

    Trust me, for anyone wanting to read this. This might be the best offer book you will ever read in your life. I can guarantee that.
  • Reviewed in Canada on June 24, 2025
    Verified Purchase
    I Thought I Knew Business… Then This Book Politely Slapped Me

    If you're an entrepreneur, this book is a life-changer and an absolute non-negotiable. I'm 26 and I’ve built one company so far and I’m building my second company now. This book, along with everything Alex and Acquisition.com teach, is irreplaceable.

    Honestly, I feel stupid a lot of the time considering how much I still don’t know about business. But this book breaks things down so clearly it distills complex ideas into simple, actionable steps that anyone can understand, even if you have ADHD (I still don’t believe in labels).

    Do yourself a favour and make the purchase. It’ll be one of the best investments you ever make in your life.

    - Richard Avileli
    One person found this helpful
    Report
  • Reviewed in Canada on March 2, 2025
    Verified Purchase
    In terms of value delivered, this book definitely hits far above it's price point. It provides a "wealth" ( ;D see what I did there) of knowledge for people looking to build or grow their business. What I appreciate about the approach Hormozi takes is that he doesn't just drive the same "good business" points that seem to get repeated over and over. Beyond the book itself, there is also a free online Offers course, which working through as I read the book, that provides even more perspective on the concepts and examples to help you apply to your own business.
  • Reviewed in Canada on July 13, 2025
    Verified Purchase
    best book on business ive read so far and ive read too many... brilliant

Top reviews from other countries

Translate all reviews to English
  • Martin
    5.0 out of 5 stars Pure gold
    Reviewed in Poland on June 21, 2025
    Verified Purchase
    I’m on page 61 and so far this book is pure gold. I only regret to bought this book so late. Really recommend reading this book.
  • Nicholas Young
    5.0 out of 5 stars Easy to read
    Reviewed in Australia on June 15, 2025
    Verified Purchase
    Excellent Book. I really enjoy this book as I find this easy to read and explain to help grow my business in a positive direction.
    Thank you Alex Hormozi
  • Mariam
    5.0 out of 5 stars Insightful, Practical, and Refreshingly Honest!
    Reviewed in Saudi Arabia on November 10, 2024
    Verified Purchase
    Alex’s book was a refreshing surprise. Instead of generic advice, he shares real, actionable strategies that feel genuinely useful. I loved his focus on building trust and delivering value, like the depth vs. width strategy for growing an audience—simple but impactful! Alex’s no-nonsense, relatable style makes it easy to absorb and apply his advice. If you’re serious about scaling your business and creating meaningful content, this book is a must-read.
  • Filippo L.
    5.0 out of 5 stars Utile anche per chi sta partendo
    Reviewed in Italy on May 1, 2023
    Verified Purchase
    Sono un giovane imprenditore italiano di 22 anni, ho una ditta individuale e ho speso gli ultimi tre anni studiando marketing e in generale come guadagnare soldi. Ho anche acquistato corsi piuttosto costosi (specie per la mia età e situaizione).
    Questo libro mi ha fatto capire che stavo sbagliando molte cose. Avrai sentito spesso la frase: "bisogna prima dare valore e poi loro compreranno". Il problema è che viene dato per scontato: 1) che tu sappia cosa vuol dire "valore". 2) Che tu sia capace di creare e dare valore.
    Ma io anche se credevo di sapere cosa vuol dire valore e credevo di essere in grado di darlo... Mi sbagliavo.
    Questo libro ti aiuta a capire davvero cosa significa creare e dare valore a un mercato (e tutte le altre basi, come per esempio "che cos'è un mercato") e, di conseguenza, ti fa capire come metterti in una condizione dove i soldi "te li danno" davvero.
    Alcune recensioni negative lamentano la presenza di alcune storie che non vanno dritte al punto della questione. Lascia che ti dica una cosa... Le storie sono solo nelle prime due pagine di alcuni (neanche tutti) capitoli, e aiutano a capire meglio il punto di vista dell'autore. Chi scrive queste recensioni non ha letto oltre la terza pagina... Lasciamo perdere.
    Se questa recensione dovesse aiutarti a fugare ogni dubbio e prendere il libro... Anche io nel mio piccolo avrò contribuito a cambiare la vita di qualcuno per il meglio.
    Grazie per l'attenzione e buona vita.
    Filippo.
    P.S. come ho detto io ho comprato corsi di marketing a pagamento per anche 500EUR... Questo libro se paragonato a questi corsi... Ne varrebbe 10,000. Non sto scherzando. Ha tutto ciò che serve sapere per creare un business profittevole... E il tutto è spiegato in modo cristallino e farcito di esempi concreti per comprendere tutto immediatamente. Consigliatissimo. Ti cambia la vita.
    Report
  • Johan Ardhamre
    5.0 out of 5 stars Köp den
    Reviewed in Sweden on July 6, 2025
    Verified Purchase
    Bra skriven och väldigt konkret. Ser fram emot att testa detta i min verksamhet.